Marketing psychology – where to start?
August 26, 2026
We explore where to start with marketing psychology. Learn the key marketing areas where psychology gives you a head start. Read this to learn how psychology can smarten up your marketing.
choices
Articles and guides which refer to the concept of choices. Usually related either to customers making choices in market research or behavioural science, or business making choices in strategy.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
Read More »
5 design psychology tips for easier processing and remembering
June 23, 2026
We show how design psychology helps you understand how people process and remember designs. Learn 5 common design psychology principles that improve your designs’ impact. Read this to learn how to create more accessible and memorable designs.
How to use behavioural science in marketing
August 19, 2026
Behavioural science helps you work out why customers do what they do. We explore how customer research, data and psychology give you insights into decision-making. Read this to learn how to use behavioural science in marketing at different stages of the brand choice funnel.
Your three choices of competitive strategy in e-Commerce
September 8, 2026
You need a clear competitive strategy to succeed in e-Commerce. We explore what Porter’s cost leadership, differentiation and focus strategies mean for online selling, with examples of each approach. Read this to learn how to craft a clearer competitive strategy in e-Commerce.
Reading business books – business writing that stands out
August 4, 2026
We share examples of how reading business books helps spark new ideas. Learn how to support creativity like Pixar. How the distinctiveness bias makes your brand stand out. And the real meaning of a fair deal in negotiations. Read this for examples of ideas found by reading business books.
Get the newest Three-Brains ideas in your inbox
To hear our latest ideas first, enter your email details below to receive email updates. Be among the first to hear our new marketing, creative and e-Commerce ideas.
Your contact details
Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
