Articles and guides which refer to the concept of choices. Usually related either to customers making choices in market research or behavioural science, or business making choices in strategy.
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Why read this? : We show how design psychology helps you understand how people experience designs. Knowing what goes on in their heads helps you create better, more impactful designs. We share 5 of the most
Why read this? : Behavioural science gives you insight into why customers do what they do. We share how customer research, data and psychological insights help you understand how customers make decisions. Read this to
Why read this? : You need a clear competitive strategy in e-Commerce to succeed. We review what Porter’s cost leadership, differentiation and focus strategies mean for online selling. Learn the pros and cons of each
Why read this? : We share examples of how reading business books helps you find new ideas to grow your business. First, we share what we learned about how Pixar supports new ideas. Then, how the