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Chip Heath

Articles and guides which reference the author Chip Heath, most well-known for his book (written with his brother, Dan) on communications, Made to Stick.

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How to use emotions in creative work

Why read this? : Creative work which stirs the emotions stands out more. It’s easier to remember. We share how emotions work in different parts of the brain’s limbic system. And what that means for

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Be a challenger brand in 2022

Why read this? : We look at what makes you a strong challenger brand. Learn the 8 different ways you can set yourself apart from the market leader. We share examples of brands which do

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