
How to use emotions in creative work
Why read this? : We explore how creative work which stirs the emotions stands out more and is easier to remember. Learn how emotions work in the brain’s limbic system, and what that means for
Articles and guides which reference the author Chip Heath, most well-known for his book (written with his brother, Dan) on communications, Made to Stick.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
Why read this? : We explore how creative work which stirs the emotions stands out more and is easier to remember. Learn how emotions work in the brain’s limbic system, and what that means for
Why read this? : We look at what it means to be a challenger brand. Learn how to set yourself apart from the market leader. We share examples of brands which do this well, and