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channel planning

Articles and guides which refer to the concept of channel planning. This usually relates to deciding which channels to prioritise in sales and e-Commerce.

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3 D2C challenges and how to overcome them

Why read this? : Launching direct-to-consumer (D2C) challenges functions like sales, IT and supply chain. We share examples of typical barriers you run into. Learn the types of objections you’ll get, and how to handle

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