Articles and guides which refer to the concept of channel planning. This usually relates to deciding which channels to prioritise in sales and e-Commerce.
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Why read this? : We explore how e-Commerce category management improves the way you work with online retailers. Learn the different skills it covers, and how to create a shared goal and approach. Read this
Why read this? : We look at the different ways an e-Commerce agency can support you. Learn about the services they offer, from strategy and planning to customer activation. We also cover the value of using
Why read this? : We look at the role marketplaces play in e-Commerce channel planning. Learn the pros and cons of key players like Gumtree, eBay and Etsy. Read this to work out if marketplaces
Why read this? : Launching a new D2C store challenges functions like sales, IT and supply chain. We share examples of typical barriers they put up. Learn the types of objections you’ll get, and how to
Why read this? : We share 12 different e-Commerce capability areas covering skills, processes and systems you need to succeed at online selling. Learn what you need to support key e-Commerce activities from identifying the