How leaders in e-Commerce excel
July 2, 2026
We explore what’s needed for leaders in e-Commerce to excel. Learn 9 key skills great e-Commerce leaders master. Read this for ideas on how to succeed as an e-Commerce leader.
channel planning
Articles and guides which refer to the concept of channel planning. This usually relates to deciding which channels to prioritise in sales and e-Commerce.
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How to define and refine your e-Commerce opportunity
August 12, 2026
We explore how to define and refine your e-Commerce opportunity. Learn how to craft it as a high-level concept, a plan on a page and in full detail. Read this to learn how to more clearly show your e-Commerce opportunity.
What do you prioritise in bricks and clicks commercial planning?
August 12, 2026
We explore bricks and clicks commercial planning. Learn the 3 key functional activities to plan before you talk to retailers. Read this to be better prepared for bricks and clicks commercial planning.
Mastering the challenges of e-Commerce category management
August 28, 2026
We explore how e-Commerce category management improves your impact with online retailers. Learn its key skills, including how to create a shared goal and approach. Read this for ideas on mastering the challenges of e-Commerce category management.
What to look for in an e-Commerce agency
May 7, 2026
We explore the role of an e-Commerce agency. Learn how they can support strategy, planning and customer activation. Plus, we cover how an interagency approach works in e-Commerce. Read this to learn what to look for in an e-Commerce agency.
Are marketplaces a good e-Commerce option for you?
June 5, 2026
We explore the role of marketplaces in e-Commerce planning. Learn the pros and cons of key players like Gumtree, ebay and Etsy. Read this to work out if marketplaces are a good option for you.
3 D2C challenges and how to overcome them
June 19, 2026
Launching direct-to-consumer (D2C) challenges functions like sales, IT and supply chain. Learn the objections you face and how to handle them. Read this for ideas and inspiration on overcoming D2C challenges.
E-Commerce capability – 12 ways to drive success
September 8, 2026
We explore 12 e-Commerce capability areas covering skills, processes and systems. Learn how these support the whole process from identifying opportunities to creating selling experiences. Read this to learn how to build your e-Commerce capability plan.
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