Why read this? : We explore how to define and refine your e-Commerce opportunity in the e-Commerce planning process. Learn how to craft it as a high-level concept, a plan on a page and in
Articles and guides which refer to the concept of channel planning. This usually relates to deciding which channels to prioritise in sales and e-Commerce.
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Why read this? : We share which activities are must-haves in bricks and clicks commercial planning. Learn why you need marketing, customer service and supply chain plans before you talk to a retailer. Read this
Why read this? : We explore how e-Commerce category management improves the way you work with online retailers. Learn the different skills it covers, and how to create a shared goal and approach. Read this
Why read this? : We look at the role marketplaces play in e-Commerce channel planning. Learn the pros and cons of key players like Gumtree, eBay and Etsy. Read this to work out if marketplaces
Why read this? : We explore 12 e-Commerce capability areas covering skills, processes and systems that drive online selling success. Learn how these support the whole process from identifying opportunities to creating great experiences. Read