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channel control

Articles and guides which refer to the concept of channel control. This usually relates to the level of control you have over a sales or e-Commerce channel.

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What to look for in an e-Commerce agency

Why read this? : We explore the role of an e-Commerce agency. Learn about their services across strategy, planning and customer activation. We also cover the value of an interagency approach to e-Commerce. Read this

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3 D2C challenges and how to overcome them

Why read this? : Launching direct-to-consumer (D2C) challenges functions like sales, IT and supply chain. We share examples of typical barriers you face. Learn the types of objections you’ll get, and how to handle them.

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