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change

Articles and guides which refer to the idea of change. With a focus on how it impacts on marketing, creative and e-Commerce activities.

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The value of brand values

Why read this? : We explore how to define and use your brand values. Learn from our examples of brands that excel at bringing their values to life. Read this to learn the value of

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How to be a more creative company

Why read this? : We look at different approaches to becoming a more creative company. Learn how to encourage creators, and handle critics. And how to get more out of those who coast along on

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