Articles and guides which refer to the concept of change management. With a focus on marketing, creative and e-Commerce activities.
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Why read this? : We dig into digital transformation and explore why it’s past its sell-by date. Learn the real role digital should play for customers and in your business. Read this to learn why
Why read this? : Launching a new D2C store challenges functions like sales, IT and supply chain. We share examples of typical barriers they put up. Learn the types of objections you’ll get, and how to
Why read this? : Brand values set out what your brand stands for. But how do you decide what they are? We go through how to start thinking about values. Plus learn from our examples of
Why read this? : We explore a big marketing innovation dilemma. Do you follow a marketing evolution approach to get safer but slower and smaller ideas? Or a marketing revolution approach for bigger, bolder but