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change management

Articles and guides which refer to the concept of change management. With a focus on marketing, creative and e-Commerce activities.

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3 D2C challenges and how to overcome them

Why read this? : Launching direct-to-consumer (D2C) challenges functions like sales, IT and supply chain. We share examples of typical barriers you face. Learn the types of objections you’ll get, and how to handle them.

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The value of brand values

Why read this? : We explore how to define and use your brand values. Learn from our examples of brands that excel at bringing their values to life. Read this to learn the value of

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How to be a more creative company

Why read this? : We look at different approaches to becoming a more creative company. Learn how to encourage creators, and handle critics. And how to get more out of those who coast along on

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