Articles and guides which refer to the concept of change management. With a focus on marketing, creative and e-Commerce activities.
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Why read this? : Launching a new D2C store challenges functions like sales, IT and supply chain. We share examples of typical barriers you face in those areas. Learn the types of objections you’ll get, and
Why read this? : Brand values set out what your brand stands for, and what it does. But how do you decide what they are? We go through a simple values model to help start
Why read this? : We explore the differences between marketing evolution and marketing revolution approaches. Learn how a marketing evolution approach helps drive steady long-term growth. And how a revolution approach creates disruptive (but risky) breakthroughs.