Articles and guides which refer to the concept of change management. With a focus on marketing, creative and e-Commerce activities.
Contact us if you can’t find what you’re looking for …
Why read this? : Launching a new D2C store challenges functions like sales, IT and supply chain. We share examples of typical challenges you face in those areas. Learn the types of objections you’ll get and
Why read this? : Brand values set out what your brand stands for, and what it does. But how do you decide what they are? We go through a simple values model to help start
Why read this? : They sound similar, but there’s a big difference in approach between marketing evolution, and marketing revolution. We go though the merits of both. Learn how evolving your marketing can drive steady