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challenger

Articles and guides which refer to the concept of challenger brands. These are brands which are not the market leader but can follow an approach to take the market leader on.

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Young Girl reading book

The pros and cons of early adopters

Why read this? : We share what’s good and bad about early adopters. Learn why they’re such an attractive segment for new products and services. But also why it takes a lot of work to keep

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challenger boxer making his way through a crowd towards a boxing ring

Be a challenger brand in 2022

Why read this? : We look at what it takes to be a strong challenger brand. Learn the 8 different ways you can set yourself apart from the market leader. We share examples of brands which

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Michael Schumacher racing suit hanging in a display cabinet

Be audacious for competitive advantage

Why read this? : We look at why taking risks helps you find a stronger competitive advantage. Learn why being audacious puts you ahead of competitors. We also examples with key lessons from the the offensive

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