The pros and cons of early adopters
June 28, 2022
Why read this? : We share the pros and cons of early adopters. Learn why they’re such an attractive segment for new products and services. But also why it takes a lot of work to
challenger brand
Articles and guides which refer to the concept of challenger brands. These are brands which are not the market leader but can follow an approach to take the market leader on.
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Be a challenger brand in 2022
August 19, 2022
Why read this? : Any brand that isn’t market leader is a challenger brand. We cover 8 different ways you can be a stronger challenger. For example, learn why it’s important to break with the
Find the best story types for your brand
June 2, 2022
Why read this? : You can tell a better story about your brand when you understand how different story types work. We share the 7 most common story types with examples of brands that use
Be audacious for competitive advantage
July 26, 2022
Why read this? : We look at why taking risks helps you find a stronger competitive advantage. Learn why being audacious puts you ahead of competitors. We also show you how, as we go through