The pros and cons of early adopters
February 8, 2023
Why read this? : We share what’s good and bad about early adopters. Learn why they’re such an attractive segment for new products and services. But also why it takes a lot of work to keep
challenger brand
Articles and guides which refer to the concept of challenger brands. These are brands which are not the market leader but can follow an approach to take the market leader on.
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Be a challenger brand in 2022
May 29, 2023
Why read this? : We look at what makes you a strong challenger brand. Learn the 8 different ways you can set yourself apart from the market leader. We share examples of brands which do
Find the best story types for your brand
February 9, 2023
Why read this? : Understanding different story types helps you tell your brand story better. We share the 7 most common story types, and examples of brands who use them. Learn which story types best fit
Be audacious for competitive advantage
April 24, 2023
Why read this? : We look at why taking risks helps you build a stronger competitive advantage. Learn from our examples why you have to be audacious to go on the offensive in marketing. Read