The call to action is an important part of copywriting for advertising and sales. Check out all our posts which relate to the call to action around the topics of writing, creativity, marketing and e-Commerce.
Get in touch if you can’t find what you’re looking for …
Why read this? : We share some of our favourite lessons from books about writing. Learn why your default word order should be subject then verb. And learn how action, feelings and humour breathe life
Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies on
Why read this? : We look at the brand benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And its role in connecting other brand activities.
Why read this? : We show how storytelling helps improve the way you communicate market research results. Learn how to tell a more compelling story with your research using story types and structure. Read this to
Why read this? : We share ideas on when and how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Learn where it fits into the advertising process. And learn how to
Why read this? : We look at why you need a call to action, and where you use it. Learn the 5 golden rules to make your call to action more compelling. Read this for ideas
Why read this? : We share the top 9 lessons we’ve learned from editing blogs. From how to hook readers from the start to how to end with a clear call to action. Learn how
Why read this? : Writing’s been a big focus for us since we launched Three-Brains. We’ve written a lot. And that means we’ve learned a lot about writing. So, to end the year, we share the
Why read this? : There’s been lots going on with e-Commerce in 2020. It’s been a big year for online selling. We pause to reflect on the lessons we’ve learned over the past 12 months.
Why read this? : Many brands use Christmas advertising to drive their year-end sales. We look at this year’s examples from Coca-Cola, Myer and Pandora. We apply advertising evaluation criteria to show how clear, understandable,
Why read this? : We look at how your product pages have to work differently when you’re selling higher value items. Learn how brands in the TV and car categories set up their search, technology
Why read this? : We take some e-Commerce inspiration from our favourite bird, the magpie. Learn why staying curious and picking things up as you go matters so much in e-Commerce. We share examples of