The call to action is an important part of copywriting for advertising and sales. Check out all our posts which relate to the call to action around the topics of writing, creativity, marketing and e-Commerce.
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Why read this? : We share some of our favourite lessons from books about writing. Learn why your default word order should be subject then verb. And learn how action, feelings and humour breathe life
Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies
Why read this? : We look at the brand benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And its role in connecting other brand activities.
Why read this? : We look at how storytelling works in market research. Learn how tools like story types and structure help you tell a more compelling research story. Read this for ideas on mastering the
Why read this? : We share ideas on how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Learn where it fits into the advertising process. And learn how to get
Why read this? : We explore how to improve the impact of your call to action. Learn 5 golden rules which will make your call to action more compelling. Read this to learn how to
Why read this? : We share the top 9 lessons we’ve learned from editing blogs. Learn from our experience everything from how to hook readers from the start to how to end with a clear
Why read this? : Writing’s been a big focus for us since we launched Three-Brains. We’ve written a lot. And that means we’ve learned a lot about writing. So, to end the year, we share the
Why read this? : We look at what’s been a big year for e-Commerce in 2020. Learn the lessons we’ve gathered over the past 12 months. Read this for 5 big lessons on how to
Why read this? : Many brands use Christmas advertising to drive their year-end sales. We look at this year’s examples from Coca-Cola, Myer and Pandora. We apply advertising evaluation criteria to show how clear, understandable,
Why read this? : We look at how your product pages work differently when selling higher-value items. Learn how our TV and car category examples set up their search, technology and customer experience. Read this
Why read this? : We take some e-Commerce inspiration from our favourite bird, the magpie. Learn why staying curious and picking things up as you go matters so much in e-Commerce. We share examples from