Articles and guides which relate to the global chocolate and snack brand Cadbury. With a focus on marketing and e-Commerce activity.
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Why read this? : We review the role of packaging in growing your brand. Learn how it reinforces your brand identity, and influences customers before, during and after the point of sale. Read this to
Why read this? : We review the importance of packaging for e-Commerce. Learn how it helps you stand out on the digital shelf. We look at a sample of online baskets and show which packaging
Why read this? : We look at the weird world of brand logo design. Learn when it’s used and what it’s for. We also look at some current examples and how they’re covered in the