All articles and content relating to writing a business case. With a focus on how to write them for marketing and e-Commerce.
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Why read this? : We explore what an e-Commerce agency can do to support you. Learn about their services across strategy, planning and customer activation. We also cover the value of an interagency approach to
Why read this? : We go line by line through our first online store profit and loss. Learn the key financial measures you should track when selling online. Read this to help inform the assumptions
Why read this? : We explore how to source and analyse data to make your e-Commerce forecast more accurate. Learn the impact forecast accuracy has on your marketing, supply and finance plans. Plus, we share
Why read this? : We explore 12 e-Commerce capability areas covering skills, processes and systems that drive online selling success. Learn how these support the whole process from identifying opportunities to creating great experiences. Read
Why read this? : We look at why the last mile cost matters so much in e-Commerce. Learn what it means for customers, the delivery company and e-Commerce sellers. Read this to learn more about
Why read this? : We share the challenges of the direct to consumer business model. Learn how D2C’s financial drivers can freak out accountants. We share lessons and examples from our first direct to consumer
Why read this? : We look at how having an online store benefits your business. Learn how it drives better connections, commercials and control of your online selling. Read this to help build your D2C