All articles and content relating to writing a business case. With a focus on how to write them for marketing and e-Commerce.
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Why read this? : We look at the different ways an e-Commerce agency can support you. Learn about the services they offer, from strategy and planning to customer activation. We also cover the value of using
Why read this? : Your profit and loss helps you track your online store’s finances. We go through this key financial report step by step and share an example from our first ever store. Read
Why read this? : Your e-Commerce forecast predicts how much you’ll sell online. We share different ways to set it up, and show how it impacts your marketing, supply and finance plans. Learn how to
Why read this? : Setting-up a successful e-Commerce business takes a mix of different skills, processes and systems. We share 12 different areas of e-Commerce capability you’ll need. Learn what supports each step of the
Why read this? : We look at why the last mile cost matters so much in e-Commerce. Learn what it means for the customer, for the delivery company, and for e-Commerce sellers. Read this to
Why read this? : We share the challenges you face with the direct to consumer business model. Learn the challenging financial drivers behind D2C which often freak out accountants. We share lessons and examples from
Why read this? : We look at the direct-to-consumer (D2C) channel and the benefits you get from having an online store. Learn how it drives deeper customers connections. How it affect your commercial mix. And how