All articles and content relating to writing a business case. With a focus on how to write them for marketing and e-Commerce.
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Why read this? : We explore 12 e-Commerce capability areas covering skills, processes and systems that drive online selling success. Learn how these support the whole process from identifying opportunities to creating great experiences. Read
Why read this? : We share the challenges of the direct to consumer business model. Learn how D2C’s financial drivers can freak out accountants. We share lessons and examples from our first direct to consumer
Why read this? : We look at how having an online store benefits your business. Learn how it drives better connections, commercials and control of your online selling. Read this to help build your D2C