Articles and guides which refer to the concept of briefing an agency or project team. The brief is a written document that details what needs to be done on a marketing, creative or e-Commerce project.
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Why read this? : We look at how marketing animation can help you communicate better with customers. Learn the 3 areas where it’s most often used, and how you go about creating it. Read this
Why read this? : We share 5 key actions which help you drive traffic to an e-Commerce site. Follow these steps to pull in more high potential customers to your store. Read this for ideas
Why read this? : We share ideas on when and how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Learn where it fits into the advertising process. And learn how to
Why read this? : We look at the challenges you face when giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to
Why read this? : We share key tips on how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long