Skip to content

brief

Articles and guides which refer to the concept of writing a brief. The brief is a written document that details what needs to be done on a marketing, creative or e-Commerce project.

Get in touch if you can’t find what you’re looking for …

Close up of hand holding a pen writing notes in a book

How to give good copywriting feedback

Why read this? : We share ideas on when and how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Learn where it fits into the advertising process. And learn how to

Read More »
Woman standing in a poorly lit street at night. She is blowing into her hands which holds a light and some sort of illuminated confetti

How to give great creative feedback

Why read this? : We look at the challenges you face when giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to

Read More »