Articles and guides which refer to the concept of writing a brief. The brief is a written document that details what needs to be done on a marketing, creative or e-Commerce project.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We explore the art of creating copywriting ideas. Learn the stimuli and processes used to crack this key part of the copywriting process. Read this to get more and better copywriting ideas.
We look at how to use marketing animation to communicate with customers. Learn when it’s most useful, and how to make it happen. Read this for ideas on how to use marketing animation to amplify your communications.
We share 5 key ways to drive traffic to an e-Commerce site. Learn how to attract more high-potential shoppers to your store. Read this for ideas on boosting visits to your online shop.
We explore the best way to work with your media agency. Learn the services they should offer, the objectives you should set, and what makes the best agencies stand out. Read this to get more out of your media agency.
We share ideas on how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Where it fits into the advertising process. And how to get more out of working with copywriters. Read this to improve how you give copywriting feedback.
We look at the challenges of giving creative feedback. Learn how to balance business objectives and creative standards, while keeping your agency motivated. Read this to learn how to give better creative feedback.
We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take. Read this for ideas and inspiration on writing better briefs.
To hear our latest ideas first, enter your email details below to receive email updates. Be among the first to hear our new marketing, creative and e-Commerce ideas.
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
