Articles and guides which refer to the concept of writing a brief. The brief is a written document that details what needs to be done on a marketing, creative or e-Commerce project.
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Why read this? : We look at how you can use marketing animation to communicate with customers. Learn when it’s most often used, and how you go about creating it. Read this for ideas on
Why read this? : We share 5 key actions which help you drive traffic to an e-Commerce site. Follow these steps to pull in more high-potential customers to your store. Read this for ideas on
Why read this? : We share ideas on how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Learn where it fits into the advertising process. And learn how to get
Why read this? : We look at the challenges of giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to learn how
Why read this? : We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take.