Creating a more creative culture
January 27, 2023
Why read this? : We share the 3 key areas which help you build a more creative culture in your business. Learn from our practical tips and examples how to manage people, leadership and your
breakthrough idea
Articles and guides which refer to the concept of a breakthrough idea. Most often used in the context of innovation or creative thinking.
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Beware of the idea killer
January 27, 2023
Why read this? : We look at how to tell if someone’s an idea killer. Learn 10 common giveaways from what they say and do. We share examples of where they lurk, and how to get
Using the Ansoff matrix for innovation planning
January 27, 2023
Why read this? : The Ansoff matrix shows there’s 4 different ways to grow your business. Learn the pros and cons of each, with real-life examples. We also share a case study where a business
Be a challenger brand in 2022
January 30, 2023
Why read this? : We look at what it takes to be a strong challenger brand. Learn the 8 different ways you can set yourself apart from the market leader. We share examples of brands which
How culture drives breakthrough ideas
January 30, 2023
Why read this? : The culture of your business shapes the way you handle creativity and innovation. We share how to build a culture that drives both improvement and breakthrough ideas. Learn how to match