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breakthrough idea

Articles and guides which refer to the concept of a breakthrough idea. Most often used in the context of innovation or creative thinking.

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Diagram with culture written in the centre and eight spokes - people, organisation, values, reward, leadership, environment, standards and policies, systems and resources

Creating a more creative culture

Why read this? : We share the 3 key areas which help you build a more creative culture in your business. Learn from our practical tips and examples how to manage people, leadership and your

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Beware of the idea killer

Why read this? : We look at how to tell if someone’s an idea killer. Learn 10 common giveaways from what they say and do. We share examples of where they lurk, and how to get

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challenger boxer making his way through a crowd towards a boxing ring

Be a challenger brand in 2022

Why read this? : We look at what it takes to be a strong challenger brand. Learn the 8 different ways you can set yourself apart from the market leader. We share examples of brands which

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Neon sign saying "I am Bold"

How culture drives breakthrough ideas

Why read this? : The culture of your business shapes the way you handle creativity and innovation. We share how to build a culture that drives both improvement and breakthrough ideas. Learn how to match

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