How to be a good underdog brand
August 28, 2026
We explore how to be a good underdog brand. Learn the 3 defining characteristics of a good underdog. Read this for ideas on building a better underdog story.
breakthrough idea
Articles and guides which refer to the concept of a breakthrough idea. Most often used in the context of innovation or creative thinking.
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The benefits of going beyond obvious marketing
August 27, 2026
We explore the benefits of non-obvious marketing. Learn why obvious marketing is rarely the best choice. Read this to learn how to go beyond the obvious in marketing.
How to have more marketing eureka moments
September 8, 2026
We explore the idea of eureka moments in marketing. Learn how to encourage your emotional mind to work on your next bright idea. Read this to make marketing eureka moments happen more often.
Need a sticky idea? Think success
September 21, 2026
We explore how to craft a sticky idea. Learn how the SUCCES creative thinking technique makes your idea more memorable. Read this to learn how to make your ideas stickier.
The challenges of creative leadership and how to overcome them
August 31, 2026
We explore the challenges of creative leadership. Learn the 3 biggest leadership blockers to creativity and how to overcome them. Read this for ideas on leading more creatively.
Creating a more creative culture
October 9, 2026
We dive into the 3 key drivers of creating a more creative culture. Learn how to set up your business to boost creativity. Read this for examples of ways to build a more creative culture.
Beware of the idea killer
August 10, 2026
We look at how to spot an idea killer. Learn 10 common giveaways and how to respond to them. Read this to learn how to protect your ideas against idea killers.
Using the Ansoff matrix for innovation planning
June 15, 2026
We explore how to use the Ansoff Matrix to plan for innovation growth. Learn the pros and cons of each of its 4 options, plus real-life examples and a worked case study. Read this to learn how to use the Ansoff matrix to plan innovation.
Be a challenger brand starting now
October 7, 2026
We explore what it takes to be a challenger brand. Learn why this approach works from our examples of brands which do it brilliantly. Read this to learn how to be a harder-hitting challenger brand.
How culture drives breakthrough ideas
August 20, 2026
We explore how your culture can create breakthrough ideas. Learn how to encourage thinking that drives bolder, boundary-pushing innovation. Read this for ideas on creating better and bolder breakthrough ideas.
How to improve marketing decision-making
July 10, 2026
We explore how different approaches, roles, and styles affect marketing decision-making. Learn how to ease frustration and make smarter, faster decisions. Read this for ideas on how to master marketing decision-making.
Creative problem-solving? Here’s an idea
October 6, 2026
We share quick and easy ideas to improve your creative problem-solving. Learn about positive problem framing. The value of asking “why” to diagnose problems. And how to avoid killing ideas too early. Read this to improve your creative problem-solving.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
