All posts which relate to the brand. These include brand management, brand identity and marketing activities which impact on your brand.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We explore 4 areas that help you find your e-Commerce competitive advantage. Learn how analysing customer, brand, experience and learning helps you find your point of difference. Read this to learn how to craft a compelling e-Commerce competitive advantage.
We look at more informal ways to do marketing agency evaluation. Learn what good agencies say and do, and the warning signs of a bad agency. Read this for ideas on how to do an informal marketing agency evaluation.
We share the 3 most common views about digital. Digital evangelists, who love digital too much. Digital deniers, who reject it. And, digital decathletes who take a more balanced view. Read this to learn how to deal with different digital perspectives.
We explore why sales teams like price discounts and marketing teams don’t. Learn the finances of price promotion, and why context drives how you use them. Read this to learn how price discounts fit into your sales and marketing planning.
We explore 3 ways to be a better marketer. Learn how to communicate more clearly, be more commercial, and have more influence with non-marketers. Read this to learn quick and easy ways to be a better marketer.
We explore why few people search online for brand expertise. Learn why there are far more searches on specific topics like brand strategy and identity. Read this to learn more about what brand expertise really means.
We explore what brand logo design should do for you. Learn from our topical examples. Read this to learn how to introduce, identify and differentiate your brand logo.
We look at why you need to take risks to build your competitive advantage. Learn why being audacious helps you go on the offensive in marketing. Read this to learn the thinking you need to build your competitive advantage.
We explore the essentials of brand essence. Learn its definition, and why it matters so much. We share the 5 criteria behind great essences and look at good and bad examples. Read this to learn how to build a better brand essence.
We explore how to review advertising. Learn how to have better client-agency conversations about advertising ideas. Read this to improve your advertising review process.
We explore the value of doing a business review. Learn how to structure your process, plus we share tips from our most recent review. Read this for ideas on running a better business review.
We explore how to make marketing planning run more smoothly. Learn the benefits of separating the process from the plan and the importance of an unbiased process leader. Read this for ideas on how to master marketing planning.
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