All posts which relate to the brand. These include brand management, brand identity and marketing activities which impact on your brand.
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We explore how a “good” business villain strengthens your brand’s story. Learn how the villain creates the conflict your story’s hero needs. Read this to learn how to vamp up the business villain in your brand’s story.
We explore the benefits of benefit ladders. Learn the different types of benefits and follow our case study to see how they all work together. Read this to benefit from our benefit ladder example.
We explore how market research, brand strategy and editing sharpen your target audience writing. Learn how to combine these to create compelling copy for customers. Read this to learn how to hit the bullseye with your target audience writing.
We explore 6 key ideas which boost your marketing brain. Use our marketing BRAINS model to sharpen your marketing thinking. Read this to learn where to focus your marketing brain.
We explore why brands matter. Learn from our examples how branding helps you charge more, get more space and connect better with customers. Read this to learn the long-term benefits of building brilliant brands.
We explore the value of telling your brand origin story. Learn when it works best, when it only kinda works and when you shouldn’t bother. Read this to work out when to share your brand origin story.
We use Paul Rand’s logo evaluation criteria to learn from 5 of the world’s most famous logos. Be inspired by the thinking and stories behind stand-out logos from Nike, Apple, Starbucks, Mercedes and Qantas. Read this to learn more about the art of logo evaluation.
We share branding lessons from 3 brilliant marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key questions to answer over your brand’s lifetime. Read this to learn these brilliant branding lessons.
We explore how psychology principles shape your brand personality. Learn how the Big 5, free traits and personal projects drive your brand’s actions. Read this for ideas on how to polish your brand personality.
We share different tone of voice examples to show its impact on brand identity. Learn how the way a brand sounds changes how customers perceive it. Read these tone of voice examples for ideas on how to make your brand sound right.
We look at the deeper meaning of brand character. Learn why choices you make under pressure shape your brand’s true story. We share examples of how and how not to do it. Read this to learn how to show your true brand character.
We share 5 top-of-mind thoughts about thinking for the New Year. Learn how to sharpen your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark new thoughts about thinking for the New Year.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Our mission is to build better brands with brighter ideas.
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