All posts which relate to the brand. These include brand management, brand identity and marketing activities which impact on your brand.
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Why read this? : You need a creative approval process, but it’s often hard to get work approved. We share the key legal, brand, budget and reputation areas where it stops you going wrong. Then, we
Why read this? : Your brand logo helps build your brand identity. We review how you use it to introduce, identify and differentiate your brand. We also look at the differences between how customers see logos
Why read this? : How to review advertising is one of the most challenging questions in marketing. We share different models and checklists you can use to help you do it. Learn how academics and