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brand

All posts which relate to the brand. These include brand management, brand identity and marketing activities which impact on your brand.

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Skull - Marketing Creative Selling

Where to focus your marketing brain

Why read this? : We explore 6 key ideas which boost your marketing brain. Use our marketing BRAINS model to sharpen your marketing thinking. Read this to learn where to focus your marketing brain. It’s

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Three-Brains logo on brand design background

Why brands matter

Why read this? : We explore why brands matter. Learn from our examples how branding helps you charge more, get more space and connect better with customers. Read this to learn the long-term benefits of

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Shop window with two clothed mannequins and three price discount stickers on the window of 50%, 30% and 20%

Price discounts – Good or bad idea?

Why read this? : Price discounts divide opinions in sales and marketing. We share why sales teams like them, and marketing teams don’t. Learn the basic finances of a price promotion, and why context drives

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Woman standing on stage telling a story to a large seated audience

How to be a better marketer

Why read this? : We explore 3 different activities which help you be a better marketer. Learn how to communicate more clearly, be more commercial, and have more influence with non-marketers. Read this for quick

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