All posts which relate to the brand. These include brand management, brand identity and marketing activities which impact on your brand.
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Why read this? : We look at the benefits of your website in your digital marketing plan. Learn how it helps you hit key objectives like reach, engagement and sales. We also look at the systems,
Why read this? : We look at how to get a balanced creative approval process. Learn how legal, brand, sales and reputation checks stop you going wrong. But, we also cover how you get approval on
Why read this? : We show how to create icons to improve visual clarity, appeal and usability. Learn from our case study of how we created the icons for this site with Adobe Illustrator. Read
Why read this? : We look at some of the more informal ways to do marketing agency evaluation. Learn what good agencies say and do, and the warning signs of a bad agency. Read this
Why read this? : Price discounts divide opinions in sales and marketing. We share why sales teams like them, and marketing teams don’t. Learn the basic finances of a price promotion, and why context drives
Why read this? : We look at 3 different activities which help you be a better marketer. Learn how to communicate more clearly, be more commercial, and have more influence with non-marketers. Read this to
Why read this? : We look at why very few people search on brand expertise. Learn why more specific areas like brand strategy and identity are more sought after. We cover why that matters, and
Why read this? : Your brand logo is a key part of your brand identity. We show how you use it to introduce, identify and differentiate your brand. Lear about the differences between how customers see
Why read this? : We look at why taking risks helps you build a stronger competitive advantage. Learn from our examples why you have to be audacious to go on the offensive in marketing. Read
Why read this? : We go through the essentials of brand essence. Learn how you define it, and why it matters so much. We share the 5 criteria at the heart of all great brand
Why read this? : We look at different ways to review advertising. Learn how these help you have better client-agency conversations as you develop your advertising ideas. Read this to learn how to improve your advertising
Why read this? : There’s a lot of value in doing a business review. Learn why it’s hard to find time, but what you get from it when you do. We share an example easy