Where to focus your marketing brain
November 22, 2023
Why read this? : We explore key areas on which to focus your marketing brain. Learn how our marketing BRAINS model helps you do the right things to grow your business. Read this to learn
brand
All posts which relate to the brand. These include brand management, brand identity and marketing activities which impact on your brand.
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Why brands matter
November 8, 2023
Why read this? : We explore why brands matter. Learn from our examples how branding helps you charge more, get more space and connect better with customers. Read this to learn the long-term benefits of
Branding lessons from brilliant books about branding
November 22, 2023
Why read this? : We share branding lessons from 3 great marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key
The benefits of your website in digital marketing
September 14, 2023
Why read this? : We explore the business benefits that drive your website in digital marketing. Learn its role in hitting key objectives like reach, engagement and sales. We also review the systems, skills and
Creative approval – How to get creative work through your business
September 18, 2023
Why read this? : We look at how to build a balanced creative approval process. Learn which roles and checks you need to stop your creative going wrong, but still push creative boundaries. Read this
How to create icons with Adobe Illustrator
September 26, 2023
Why read this? : We show how to create icons to improve visual clarity, appeal and usability. Learn from our case study of how we created the icons for this site with Adobe Illustrator. Read
Marketing agency evaluation – some rules of thumb
September 28, 2023
Why read this? : We look at some of the more informal ways to do marketing agency evaluation. Learn what good agencies say and do, and the warning signs of a bad agency. Read this
Price discounts – Good or bad idea?
September 29, 2023
Why read this? : Price discounts divide opinions in sales and marketing. We share why sales teams like them, and marketing teams don’t. Learn the basic finances of a price promotion, and why context drives
How to be a better marketer
September 20, 2023
Why read this? : We explore 3 different activities which help you be a better marketer. Learn how to communicate more clearly, be more commercial, and have more influence with non-marketers. Read this for quick
Is anyone looking for brand expertise?
September 15, 2023
Why read this? : We explore why few people search online for brand expertise. Learn why there are far more searches on specific areas like brand strategy and identity. Read this to learn more about
Brand logo versus brand no go – introduce, identify and differentiate
August 16, 2023
Why read this? : We look at the weird world of brand logo design. Learn when it’s used and what it’s for. We also look at some current examples and how they’re covered in the
Be audacious for competitive advantage
August 15, 2023
Why read this? : We look at why you need to take risks to build your competitive advantage. Learn why being audacious helps you go on the offensive in marketing. Read this to learn the