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brand

All posts which relate to the brand. These include brand management, brand identity and marketing activities which impact on your brand.

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Shop window with two clothed mannequins and three price discount stickers on the window of 50%, 30% and 20%

Price discounts – Good or bad idea?

Why read this? : Price discounts divide opinions in sales and marketing. We share why sales teams like them, and marketing teams don’t. Learn the basic finances of a price promotion, and why context drives

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How to be a better marketer

Why read this? : There are many different things you can do to be a better marketer. In this article, we share 3 different ways to get started. Read this to learn how to communicate more

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Woman in exercise gear sitting cross legged on a yoga mat and twisting to one side

Is anyone looking for brand expertise?

Why read this? : Brand expertise helps you build better brands, but our research shows very few people search for it. Instead, more specific areas like brand strategy and identity get a bigger share of search.

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Michael Schumacher racing suit hanging in a display cabinet

Be audacious for competitive advantage

Why read this? : We look at why taking risks helps you find a stronger competitive advantage. Learn why being audacious puts you ahead of competitors. We also examples with key lessons from the the offensive

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