Marketing psychology – where to start?
August 26, 2026
We explore where to start with marketing psychology. Learn the key marketing areas where psychology gives you a head start. Read this to learn how psychology can smarten up your marketing.
brand
All posts which relate to the brand. These include brand management, brand identity and marketing activities which impact on your brand.
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How to be a good underdog brand
August 28, 2026
We explore how to be a good underdog brand. Learn the 3 defining characteristics of a good underdog. Read this for ideas on building a better underdog story.
How to take on the market leader and win
July 6, 2026
We explore how to take on the market leader and win. Learn why smartness always beats size in the long run. Read this for ideas on challenging the big players in your market.
How to craft a more memorable brand
August 26, 2026
We explore how brands benefit from better understanding of how memory works. Learn how to make your brand stick in customers’ heads. Read this to learn how to craft a more memorable brand.
Brand trial – Buy or bye-bye!
July 2, 2026
We explore how brand trial works. Learn what influences the brain to drive customers’ buying decisions. Read this so that more customers say “buy” than “bye-bye” to your brand.
Brand awareness – what did you have in mind?
August 25, 2026
We explore how brand awareness works in customers’ brains. Learn how to tailor your marketing activity to target the right brain areas. Read this to build smarter brand awareness.
Three-Brains most popular lessons from 2024
July 13, 2026
We share our 3 most popular lessons from 2024. Learn which articles created the most interest last year. Read this for ideas on how to get a creative head start for the New Year.
How leaders in e-Commerce excel
July 2, 2026
We explore what’s needed for leaders in e-Commerce to excel. Learn 9 key skills great e-Commerce leaders master. Read this for ideas on how to succeed as an e-Commerce leader.
The mastery and mediocrity of marketing leadership
August 11, 2026
We explore the good and bad of marketing leadership. Learn what marketing leaders who know their stuff do. And the warning signs of a marketing leader who’s stuffing it up. Read this for thought-provoking ideas about marketing leadership.
How to break through your marketing block
September 1, 2026
We explore the different types of people who cause marketing block. Learn how to handle those who delay, disrupt and destroy your marketing plans. Read this for ideas on how to get your marketing moving again.
Building brilliant branding in e-Commerce
September 3, 2026
We explore the benefits of branding in e-Commerce. Learn how it connects you with customers at each stage of their journey. Read this to learn how branding in e-Commerce boosts your online sales.
Customer understanding keeps your brand on the right path
August 12, 2026
We explore how customer understanding helps you guide ideas through your business. Learn how it helps you take on common internal commercial challenges. Read this to learn how to use customer understanding to make better-balanced business decisions.
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10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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