All posts which relate to the brand. These include brand management, brand identity and marketing activities which impact on your brand.
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Why read this? : The creative approval process helps you manage risks. We share how it helps prevent legal issues, brand inconsistency, budget overspend and threats to the company reputation. But the best creative projects
Why read this? : Your brand logo is a key part of your brand identity. We review the 3 key jobs it needs to do. Learn how it helps you introduce, identify and differentiate your
Why read this? : How to evaluate advertising is one of the most challenging questions in marketing. We share different models and checklists you can use to help you do it. Learn how academics and