All posts which relate to the brand. These include brand management, brand identity and marketing activities which impact on your brand.
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Why read this? : We look at the benefits of your website in your digital marketing plan. Learn how it helps you hit key objectives like reach, engagement and sales. We also look at the systems,
Why read this? : You need a creative approval process, but it’s often hard to get work approved. We share the key legal, brand, budget and reputation areas where it stops you going wrong. Then, we
Why read this? : We show how to create icons with Adobe Illustrator. First, learn how they make designs easier to understand, and improve visual appeal and usability. Then, follow our case study as we show
Why read this? : We share some of the more informal ways you can go about marketing agency evaluation. Learn from our examples the differences between what good and bad agencies say and do. Read this
Why read this? : Price discounts divide opinions in sales and marketing. We share why sales teams like them, and marketing teams don’t. Learn the basic finances of a price promotion, and why context drives
Why read this? : There are many different things you can do to be a better marketer. In this article, we share 3 different ways to get started. Read this to learn how to communicate more
Why read this? : Brand expertise helps you build better brands, but our research shows very few people search for it. Instead, more specific areas like brand strategy and identity get a bigger share of search.
Why read this? : Your brand logo helps build your brand identity. We review how you use it to introduce, identify and differentiate your brand. We also look at the differences between how customers see logos
Why read this? : We look at why taking risks helps you find a stronger competitive advantage. Learn why being audacious puts you ahead of competitors. We also examples with key lessons from the the offensive
Why read this? : We go deep into brand essence this week. Learn how you define it and why it matters so much. We go through the 5 key criteria which all great brand essences
Why read this? : How to review advertising is one of the most challenging questions in marketing. We share different models and checklists you can use to help you do it. Learn how academics and
Why read this? : There’s a lot of value in doing a business review. Learn why it’s hard to find time, but what you get from it when you do. We share an example easy