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brand purpose

Brand purpose is a short summary statement of why a brand exists and what it is trying to do. Check out all articles and guides on this important part of brand identity.

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The word yes writing into sand

What’s the purpose of brand purpose?

Why read this? : There’s arguments for and against having a brand purpose. This article reviews both sides. Learn what brand purpose advocates focus on. This includes its role in brand identity, in inspiring customers

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