Brand purpose is a short summary statement of why a brand exists and what it is trying to do. Check out all articles and guides on this important part of brand identity.
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Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies
Why read this? : We look at how to use story structure to improve your brand story’s impact. Learn how story structure gives stories an engaging and familiar shape, and creates drama that’ll keep your
Why read this? : Understanding different story types helps you tell a stronger brand story. We share the 7 most common ones, and examples of brands who use them. Learn which story types best fit
Why read this? : We look at the arguments for and against brand purpose. Learn why those for it say it’s a key part of your brand identity and point of difference. And learn why those