To tell or not to tell your brand origin story
October 27, 2023
Why read this? : We explore the impact of telling your brand origin story. Learn when sharing it really works, when it kinda works and when it doesn’t. Read this to learn the role of
brand personality
Articles and guides which refer to brand personality. This part of your brand identity drives how your brand behaves and talks.
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The 3D benefits of creative thinking
September 19, 2023
Why read this? : We explore the 3 key marketing benefits of creative thinking. Learn how to use it to differentiate, drive customer experience and develop brand assets. Read this to learn how to sell
The surprising insights behind building brand personality
September 4, 2023
Why read this? : We look at how to use psychology principles to craft your brand personality. Learn how to apply the Big 5 personality traits, free traits and personal projects to brands. Read this