How to be a good underdog brand
August 28, 2026
We explore how to be a good underdog brand. Learn the 3 defining characteristics of a good underdog. Read this for ideas on building a better underdog story.
brand origin story
All articles and content referring to the development and sharing of your brand origin story as a marketing communication tool.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Make the most of your e-Commerce FAQ page
September 25, 2026
We explore how to make the most of your e-Commerce FAQ page. Learn how to engage online shoppers by answering their most common questions. Read this to make your e-Commerce FAQ FAB for customers.
To tell or not to tell your brand origin story
September 8, 2026
We explore the value of telling your brand origin story. Learn when it works best, when it only kinda works and when you shouldn’t bother. Read this to work out when to share your brand origin story.
Logo evaluation – learnings from 5 famous logos
September 30, 2026
We use Paul Rand’s logo evaluation criteria to learn from 5 of the world’s most famous logos. Be inspired by the thinking and stories behind stand-out logos from Nike, Apple, Starbucks, Mercedes and Qantas. Read this to learn more about the art of logo evaluation.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
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