Finding your brand’s tone of voice
January 27, 2023
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand identity. We also share an example tone of voice, and
brand identity lessons
Articles and guides which refer to lessons you can learn about brand identity. With a focus on how it impacts on marketing, creative and e-Commerce activities.
Contact us if you can’t find what you’re looking for …
Read More »
Planning for great advertising campaign ideas
January 31, 2023
Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies on
Where and when to use different colour systems
January 27, 2023
Why read this? : We look at where and when you use different colour systems in marketing. Learn how each system works, and the types of marketing situations where you use them. Read this to learn
Building an e-Commerce strategy example
January 27, 2023
Why read this? : We walk through the steps to build an e-Commerce strategy for an example pizza delivery business. Learn how an external analysis identifies opportunities, and how to plan internal capabilities. We then review
The role of packaging in growing your brand
January 27, 2023
Why read this? : We review the role of packaging in growing your brand. Learn how it reinforces your brand identity, and influences customers before, during and after the point of sale. Read this to learn
The benefits of blogging for brands
January 27, 2023
Why read this? : We look at the benefits of blogging for brand-building. Learn how it can help you meet customer needs. Where it fits into your marketing plan. And how it connects to other brand
How to give good copywriting feedback
February 2, 2023
Why read this? : We share ideas on when and how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Learn where it fits into the advertising process. And learn how to
How to improve your D2C experience
February 3, 2023
Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those
6 key questions to ask when evaluating photos
January 27, 2023
Why read this? : You use photography in many areas of marketing, but how do you actually go about evaluating photos? Learn the 6 key questions which help make sure your photography is helping you meet
What type of agency does your marketing need?
February 6, 2023
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
The value of brand values
February 7, 2023
Why read this? : Brand values set out what your brand stands for. But how do you decide what they are? We go through how to start thinking about values. Plus learn from our examples of