Why read this? : We explore 3 ways to sharpen your target audience writing. Learn how market research, brand strategy and editing combine to create compelling copy for customers. Read this to learn how to
brand identity lessons
Articles and guides which refer to lessons you can learn about brand identity. With a focus on how it impacts on marketing, creative and e-Commerce activities.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
Why read this? : We share branding lessons from 3 great marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key
Why read this? : We look at how to use psychology principles to craft your brand personality. Learn how to apply the Big 5 personality traits, free traits and personal projects to brands. Read this
Why read this? : We share different tone of voice examples to show its impact on brand identity. Learn how the way a brand sounds changes how customers perceive it. Read these tone of voice