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brand identity lessons

Articles and guides which refer to lessons you can learn about brand identity. With a focus on how it impacts on marketing, creative and e-Commerce activities.

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The benefits of blogging for brands

Why read this? : We look at the benefits of blogging for building your brand. Learn which customer needs blogging can help you meet. We also show where blogging fits into your marketing plan and activities.

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How to give good copywriting feedback

Why read this? : We share why copywriting feedback matters, and when and how to give it. Learn how copywriting helps deliver your business objectives. Learn where it fits into the advertising development process. And

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e-commerce planning process - 5 key steps in e-commerce experience

How to improve your D2C experience

Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those

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The value of brand values

Why read this? : Brand values set out what your brand stands for, and what it does. But how do you decide what they are? We go through a simple values model to help start

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