Marketing psychology – where to start?
September 16, 2026
We explore where to start with marketing psychology. Learn the key marketing areas where psychology gives you a head start. Read this to learn how psychology can smarten up your marketing.
brand identity
Articles and guides which refer to lessons you can learn about brand identity. With a focus on how it impacts on marketing, creative and e-Commerce activities.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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How to be a good underdog brand
August 28, 2026
We explore how to be a good underdog brand. Learn the 3 defining characteristics of a good underdog. Read this for ideas on building a better underdog story.
How to craft a more memorable brand
August 26, 2026
We explore how brands benefit from better understanding of how memory works. Learn how to make your brand stick in customers’ heads. Read this to learn how to craft a more memorable brand.
Brand trial – Buy or bye-bye!
September 15, 2026
We explore how brand trial works. Learn what influences the brain to drive customers’ buying decisions. Read this so that more customers say “buy” than “bye-bye” to your brand.
Building brilliant branding in e-Commerce
September 3, 2026
We explore the benefits of branding in e-Commerce. Learn how it connects you with customers at each stage of their journey. Read this to learn how branding in e-Commerce boosts your online sales.
How to be on target with your target audience writing
September 7, 2026
We explore how market research, brand strategy and editing sharpen your target audience writing. Learn how to combine these to create compelling copy for customers. Read this to learn how to hit the bullseye with your target audience writing.
Copywriting and the Rossiter Percy grid
August 12, 2026
We explore how the Rossiter Percy grid helps you focus your copywriting style. Learn how this advertising planning model tightens your tone of voice delivery. Read this for examples of how to sharpen your copy with the Rossiter Percy grid.
To tell or not to tell your brand origin story
September 8, 2026
We explore the value of telling your brand origin story. Learn when it works best, when it only kinda works and when you shouldn’t bother. Read this to work out when to share your brand origin story.
Logo evaluation – learnings from 5 famous logos
August 12, 2026
We use Paul Rand’s logo evaluation criteria to learn from 5 of the world’s most famous logos. Be inspired by the thinking and stories behind stand-out logos from Nike, Apple, Starbucks, Mercedes and Qantas. Read this to learn more about the art of logo evaluation.
Branding lessons from brilliant books about branding
August 12, 2026
We share branding lessons from 3 brilliant marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key questions to answer over your brand’s lifetime. Read this to learn these brilliant branding lessons.
The 3D benefits of creative thinking
August 13, 2026
We explore the key marketing benefits of creative thinking. Learn how it helps you differentiate, drive customer experience and develop brand assets. Read this to maximise the marketing benefits you get from creative thinking.
The surprising insights behind building brand personality
August 18, 2026
We explore how psychology principles shape your brand personality. Learn how the Big 5, free traits and personal projects drive your brand’s actions. Read this for ideas on how to polish your brand personality.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
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10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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