Brand trial – Buy or bye-bye!
July 2, 2026
We explore how brand trial works. Learn what influences the brain to drive customers’ buying decisions. Read this so that more customers say “buy” than “bye-bye” to your brand.
brand health
Articles and guides which refer to brand health. This is a marketing measure used to gauge the strength of a brand with customers.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Why brands matter
August 12, 2026
We explore why brands matter. Learn from our examples how branding helps you charge more, get more space and connect better with customers. Read this to learn the long-term benefits of building brilliant brands.
Planning for great advertising campaign ideas
August 7, 2026
We share the key planning steps behind great advertising campaign ideas. Learn the differences versus one-off adverts in how you create them with your agency. Read this to improve the way you create advertising campaign ideas.
Using the market attractiveness model for targeting
August 6, 2026
Building a market attractiveness model helps you decide which customers to target. We go through the process of how you build one. Learn from our example how to gather the data and how to calculate market attractiveness scores. Read this to learn how to build a market attractiveness model to make better targeting decisions.
How to organise your marketing data plan
June 19, 2026
We show how organising your marketing data leads to faster, better decisions. Learn how to scope your data needs and sources. Plus, practical examples of marketing data improving decision-making. Read this to get more out of your marketing data.
Customer feedback – listen up or lose out
July 7, 2026
We explore the value of asking for and acting on customer feedback. Learn how customer feedback strengthens your brand. Read this to learn how to listen to customers.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
