Articles and guides which refer to brand health. This is a marketing measure used to gauge the strength of a brand with customers.
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Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies on
Why read this? : Building a market attractiveness model helps you decide which customers to target. We go through the process of how you build one. Learn from our example how to gather the data and
Why read this? : Organising your marketing data helps you make faster and better decisions. We share how to define your data needs, and identify your sources of data. Learn how to use different types of
Why read this? : We look at why it’s important to not just ask for customer feedback, but also to act on it. Learn how to turn customer feedback into positive actions on your brand. Read