brand expertise

Articles and guides which reference the term brand expertise. This is an understanding of brand and marketing strategy and management.

Is anyone looking for brand expertise?

January 31, 2023

Why read this? : Brand expertise helps you build better brands, but our research shows very few people search for it. Instead, more specific areas like brand strategy and identity get a bigger share of search.

Brand essence and your brand identity

January 31, 2023

Why read this? : We go deep into brand essence this week. Learn how you define it and why it matters so much. We go through the 5 key criteria which all great brand essences

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