Brand essence is a short summary statement of what a brand stands for. Check out all articles and guides on this important part of brand identity.
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Why read this? : We explore the 3 key marketing benefits of creative thinking. Learn how to use it to differentiate, drive customer experience and develop brand assets. Read this to learn how to sell
Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies
Why read this? : We explore why few people search online for brand expertise. Learn why there are far more searches on specific areas like brand strategy and identity. Read this to learn more about
Why read this? : We look at the weird world of brand logo design. Learn when it’s used and what it’s for. We also look at some current examples and how they’re covered in the
Why read this? : We look at why you need to take risks to build your competitive advantage. Learn why being audacious helps you go on the offensive in marketing. Read this to learn the
Why read this? : We go through the essentials of brand essence. Learn how you define it, and why it matters so much. We share the 5 criteria which underpin great essences, and look at