Brand essence is a short summary statement of what a brand stands for. Check out all articles and guides on this important part of brand identity.
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Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies on
Why read this? : We look at why very few people search on brand expertise. Learn why more specific areas like brand strategy and identity are more sought after. We cover why that matters, and
Why read this? : Your brand logo is a key part of your brand identity. We show how you use it to introduce, identify and differentiate your brand. Lear about the differences between how customers see
Why read this? : We look at why taking risks helps you build a stronger competitive advantage. Learn from our examples why you have to be audacious to go on the offensive in marketing. Read
Why read this? : We go through the essentials of brand essence. Learn how you define it, and why it matters so much. We share the 5 criteria at the heart of all great brand