Why brands matter
November 8, 2023
Why read this? : We explore why brands matter. Learn from our examples how branding helps you charge more, get more space and connect better with customers. Read this to learn the long-term benefits of
brand equity
Articles and guides which refer to brand equity. This is a marketing measure used to gauge the strength of a brand with customers.
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Using the market attractiveness model for targeting
August 8, 2023
Why read this? : Building a market attractiveness model helps you decide which customers to target. We go through the process of how you build one. Learn from our example how to gather the data and
How to organise your marketing data plan
November 22, 2023
Why read this? : We look at how organising your marketing data helps you make faster, better decisions. Learn how to scope your data needs and sources. Plus, we share practical examples of using marketing
Customer feedback – listen up or lose out
November 14, 2023
Why read this? : We explore the value of asking for and acting on customer feedback. Learn how customer feedback strengthens your brand. Read this to learn how to listen to customers. We value your