The benefits of blogging for brands
August 3, 2023
Why read this? : We look at the brand benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And its role in connecting other brand activities.
brand choice
Articles and guides which refer to how brand choice works. Includes references to the brand choice funnel – trust, awareness, consideration, trial and loyalty.
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Using the market attractiveness model for targeting
August 8, 2023
Why read this? : Building a market attractiveness model helps you decide which customers to target. We go through the process of how you build one. Learn from our example how to gather the data and
5 golden rules to improve the call to action
July 20, 2023
Why read this? : We look how to improve the impact of your call to action. Learn 5 golden rules which will make your call to action more compelling. Read this to learn how to
How to get the most out of B2B CRM
July 21, 2023
Why read this? : We look at the role of CRM in Business-to-Business (B2B) marketing. Learn which activities help you build a strong B2B CRM program. We also share a case study to show how
How to use behavioural science in marketing
July 25, 2023
Why read this? : Behavioural science gives you insight into why customers do what they do. We share how customer research, data and psychological insights help you understand how customers make decisions. Read this to
Customer loyalty? Where it matters and where it doesn’t
July 26, 2023
Why read this? : We explore the opposing views about customer loyalty in marketing. Learn why some say it’s a sign of brand strength, and that loyal customers drive future sales. And why others argue customers