Articles and guides which refer to how brand choice works. Includes references to the brand choice funnel – trust, awareness, consideration, trial and loyalty.
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Why read this? : Building a market attractiveness model helps you decide which customers to target. We go through the process of how you build one. Learn from our example how to gather the data and
Why read this? : There’s 2 opposing views about customer loyalty in marketing. Some say it’s a sign of brand strength, and that loyal customers drive future sales. Others argue customers never stay loyal, and new