Marketing psychology – where to start?
August 26, 2026
We explore where to start with marketing psychology. Learn the key marketing areas where psychology gives you a head start. Read this to learn how psychology can smarten up your marketing.
brand choice funnel
Articles and guides which refer to how brand choice funnel works. Includes how to market at each of the steps – trust, awareness, consideration, trial and loyalty.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Brand trial – Buy or bye-bye!
July 2, 2026
We explore how brand trial works. Learn what influences the brain to drive customers’ buying decisions. Read this so that more customers say “buy” than “bye-bye” to your brand.
A cleverer consideration of brand consideration
July 6, 2026
We explore the psychology behind brand consideration. Learn how different brain areas shape the way customers consider brands. Read this for ideas on reconsidering consideration.
Brand awareness – what did you have in mind?
August 25, 2026
We explore how brand awareness works in customers’ brains. Learn how to tailor your marketing activity to target the right brain areas. Read this to build smarter brand awareness.
The benefits of blogging for brands
August 7, 2026
We explore the benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And how it supports other brand activities. Read this to learn the benefits blogging for brands.
How to improve your D2C experience
June 4, 2026
We explore ways to improve the Direct-to-Consumer (D2C) experience. Learn how to sharpen your insights, competitive strategy and positioning. Then, how to turn those into customer-facing activities. Read this for ideas on how to optimise D2C.
How to organise your marketing data plan
June 19, 2026
We show how organising your marketing data leads to faster, better decisions. Learn how to scope your data needs and sources. Plus, practical examples of marketing data improving decision-making. Read this to get more out of your marketing data.
The pros and cons of early adopters
August 18, 2026
We explore the pros and cons of early adopters. Learn why they’re such an attractive target for new products and services. But also, why it’s hard to keep them happy. Read this to learn the role of early adopters in your marketing plan.
5 golden rules to improve the call to action
August 25, 2026
We explore how to improve your call to action’s impact. Learn 5 golden rules to make your call to action more compelling. Read this so customers know what you want them to do.
How to get the most out of B2B CRM
July 9, 2026
We explore CRM’s role in Business-to-Business (B2B) marketing. Learn from our case study how to succeed in this channel. Read this to learn how to build a better B2B CRM program.
How to use behavioural science in marketing
August 19, 2026
Behavioural science helps you work out why customers do what they do. We explore how customer research, data and psychology give you insights into decision-making. Read this to learn how to use behavioural science in marketing at different stages of the brand choice funnel.
Customer loyalty? Where it matters and where it doesn’t
August 19, 2026
We explore the opposing marketing views about customer loyalty. Learn the key arguments for and against it. Read this to learn where customer loyalty matters, and where it doesn’t.
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