brand choice funnel
Articles and guides which refer to how brand choice funnel works. Includes how to market at each of the steps – trust, awareness, consideration, trial and loyalty.
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Why read this? : We explore the opposing views about customer loyalty in marketing. Learn why some say it’s a sign of brand strength, and that loyal customers drive future sales. And why others argue customers
Why read this? : We look at different perspectives on measuring advertising impact. Learn about the pros and cons of short-term and long-term advertising approaches. Read this to learn more about advertising’s impact on sales