Articles and guides which refer to how brand choice funnel works. Includes how to market at each of the steps – trust, awareness, consideration, trial and loyalty.
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Why read this? : Organising your marketing data helps you make faster and better decisions. We share how to identify what you need and where to find it. Learn the different types of marketing data
Why read this? : Your call to action tells customers what you want them to do next. We share why you need it, and lots of examples of where you use it. Learn the 5
Snapshot : In this article, we look at how Business-to-Business (B2B) works, with a focus on how it uses CRM. Learn how the B2B buying process works and where B2B CRM fits in. We share details
Why read this? : Behavioural science gives you insight into why customers do what they do. We share how customer research, data and psychological insights help you understand how customers make decisions. Read this to
Why read this? : We share the 2 different views of customer loyalty in marketing. Learn why some say it’s a sign of brand strength and that loyal customers drive future sales. And learn why
Why read this? : Advertising is a big area of spend. You need to know what you get back from it. So this week, we cover how to measure advertising impact on your financial results.