brand choice funnel
Articles and guides which refer to how brand choice funnel works. Includes how to market at each of the steps – trust, awareness, consideration, trial and loyalty.
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Why read this? : We share the 2 different views of customer loyalty in marketing. Learn why some say it’s a sign of brand strength and that loyal customers drive future sales. And learn why
Why read this? : Advertising is a big area of spend. You need to know what you get back from it. So this week, we cover how to measure advertising impact on your financial results.