brand choice funnel
Articles and guides which refer to how brand choice funnel works. Includes how to market at each of the steps – trust, awareness, consideration, trial and loyalty.
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Why read this? : We explore the opposing views about customer loyalty in marketing. Learn why some say it shows brand strength, and that loyal customers drive future sales. And why others argue customers never
Why read this? : We look at different perspectives on measuring advertising impact. Learn about the pros and cons of short-term and long-term advertising approaches. Read this to learn more about advertising’s impact on sales