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brand character

Articles and guides referring to brand character, the nature of the brand and its actions and decisions used in brand storytelling.

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Graffiti of heart shape with illustration of a man hanging on to the heart

Time to show your brand character 

Why read this? : We look at the meaning of character in telling your brand’s story. Learn why choices made under pressure define your true character. We share examples of brand character done well, and brand

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