Finding your brand’s tone of voice
February 21, 2023
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand identity. We also share an example tone of voice, and
brand book
All articles and content relating to the creation and use of brand books. With a focus on they’re used in marketing and e-Commerce.
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Where and when to use different colour systems
January 27, 2023
Why read this? : We look at where and when you use different colour systems in marketing. Learn how each system works, and the types of marketing situations where you use them. Read this to learn