The benefits of going beyond obvious marketing
August 27, 2026
We explore the benefits of non-obvious marketing. Learn why obvious marketing is rarely the best choice. Read this to learn how to go beyond the obvious in marketing.
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Articles and guides which refer to how the brain works in relation to marketing, creativity and e-Commerce. Includes psychology and physiology.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Brand awareness – what did you have in mind?
August 25, 2026
We explore how brand awareness works in customers’ brains. Learn how to tailor your marketing activity to target the right brain areas. Read this to build smarter brand awareness.
Meet Instinctive Izzy – The warrior deep down in your soul
July 7, 2026
We introduce you to Instinctive Izzy. Learn what the instinctive part of your brain does for you. Read this to learn when and how to lean on your instincts.
How good at logical thinking do you think you are?
August 21, 2026
We explore the role of logical thinking in decision-making. Learn when it helps and when it doesn’t. Read this for ideas on when and how to apply logical thinking to your ideas.
Gut instinct – good, bad or it depends?
August 21, 2026
We explore the surprising ways gut instinct influences marketing. Learn how it works and how it shapes what customers do. Read this to learn how to get more out of gut instinct.
Qualitative research results – what’s next?
August 11, 2026
We explore what should happen after qualitative research results. Learn from our example how to create ideas and a plan from your research debrief. Read this to get more ideas out of your qualitative research results.
Where to focus your marketing brain
May 6, 2026
We explore 6 key ideas which boost your marketing brain. Use our marketing BRAINS model to sharpen your marketing thinking. Read this to learn where to focus your marketing brain.
Branding lessons from brilliant books about branding
August 12, 2026
We share branding lessons from 3 brilliant marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key questions to answer over your brand’s lifetime. Read this to learn these brilliant branding lessons.
How to get past a fear of creativity
May 7, 2026
We explore how a fear of creativity inhibits new ideas. Learn ways to deal with this, and why fear isn’t always a bad thing. We show why the right level of fear helps drive action. Read this to learn how to get past a fear of creativity.
Creative evaluation – 3 key questions to keep you on the right track
June 24, 2026
Creative evaluation is tricky. We look at the challenges you face getting creative work through a business. Learn how to deal with disagreements and different points of view. Read this to learn the questions to ask to keep your creative evaluation on track.
Beware the strategist
July 1, 2026
We explore why calling yourself a strategist doesn’t make you strategic. Learn how we all have the same neurons that give us strategic brainpower. Read this to learn why you should beware the strategist.
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