The benefits of blogging for brands
April 11, 2023
Why read this? : We look at the brand benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And its role in connecting other brand activities.
blogs
All posts which related to blogs or blogging. Includes tips on how to write and edit blogs. Also includes reflections writing our own blog.
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Online marketing opportunities from communications, social and productivity consumer needs
May 9, 2023
Why read this? : We look at online marketing opportunities in the areas of communications, social and productivity. Learn what kinds of services you can offer to help meet those needs. Read this for ideas
What we’ve learned editing blogs
March 28, 2023
Why read this? : We share the top 9 lessons we’ve learned from editing blogs. From how to hook readers from the start to how to end with a clear call to action. Learn how
What we’ve learned writing in 2020
March 7, 2023
Why read this? : Writing’s been a big focus for us since we launched Three-Brains. We’ve written a lot. And that means we’ve learned a lot about writing. So, to end the year, we share the
Marketing inspiration – read like a polymath
May 29, 2023
Why read this? : We share some marketing inspiration from 3 of our favourite recent reads. First, we look at the “Alchemy” of behavioural science. Then, we look at “Writing Tools” which improve your writing skills. And
Copywriting challenges – this week’s axe to grind
May 30, 2023
Why read this? : Great copywriting helps you connect with customers and brings the voice of your brand to life. But it’s a tricky skill to master. We share some of the most common copywriting
The value of writing
February 8, 2023
Why read this? : This week’s article looks at the business value of writing. First, we look at freelance copywriting fees to get an idea of cost. Then, we apply these costs back to the
Writing about writing about writing
April 13, 2023
Why read this? : We share some of the favourite lessons we’ve learned writing about writing. Learn the latest thinking on how long blog articles should be. Why the rule of three matters in writing. And