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All posts which related to blogs or blogging. Includes tips on how to write and edit blogs. Also includes reflections writing our own blog.

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The benefits of blogging for brands

Why read this? : We look at the brand benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And its role in connecting other brand activities.

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Close up of a persons hand writing in a book, with the words "what's the value of my writing?" highlighted

The value of writing

Why read this? : This week’s article looks at the business value of writing. First, we look at freelance copywriting fees to get an idea of cost. Then, we apply these costs back to the

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Writing about writing about writing

Why read this? : We share some of the favourite lessons we’ve learned writing about writing. Learn the latest thinking on how long blog articles should be. Why the rule of three matters in writing. And

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