Managing bias in market research
July 26, 2022
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
bias
Articles and guides which refer to bias. In marketing, this mainly refers to psychological bias where customers may be influenced by factors they are unaware of.
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Colour in design and what it means for marketing
August 17, 2022
Why read this? : Marketers often forget about the importance of colour in design. We share how designers think about colour, and apply that to key marketing objectives. Learn how to use colour at different stages
Reading business books – business writing that stands out
June 7, 2022
Why read this? : Reading business books opens up your mind to new ideas that can grow your business. We share lessons from 3 of our favourite recent reads. Learn how Pixar support new ideas.