Articles and guides which refer to bias. In marketing, this mainly refers to psychological bias where customers may be influenced by factors they are unaware of.
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Why read this? : We share 5 top-of-mind thoughts about thinking as we go into 2023. Learn how to smarten up your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
Why read this? : We look at the role of colour in design, and what means for marketing. For example, learn how to use colour at different stages of the brand choice funnel. Learn how to
Why read this? : We share examples of how reading business books helps you find new ideas to grow your business. First, we share what we learned about how Pixar supports new ideas. Then, how the