Why read this? : We share quick, easy and free approaches to doing informal market research. Learn the value of building your observation and listening skills. Plus, how to get more out of online research
Articles and guides which refer to bias. In marketing, this mainly refers to psychological bias where customers may be influenced by factors they are unaware of.
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Why read this? : We share examples of how reading business books helps spark new ideas. Learn how to support creativity like Pixar does. How the distinctiveness bias makes your brand stand out. And the