Articles and guides which refer to bias. In marketing, this mainly refers to psychological bias where customers may be influenced by factors they are unaware of.
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Why read this? : We share quick, easy and free approaches to doing informal market research. Learn the value of building your observation and listening skills. Plus, how to get more out of online research
Why read this? : We share 5 top-of-mind thoughts about thinking as we go into 2023. Learn how to sharpen your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark new
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