Brand trial – Buy or bye-bye!
July 2, 2026
We explore how brand trial works. Learn what influences the brain to drive customers’ buying decisions. Read this so that more customers say “buy” than “bye-bye” to your brand.
beliefs
All articles and content relating to beliefs, the instictive view we have in our heads of how we think the world around us works.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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A cleverer consideration of brand consideration
July 6, 2026
We explore the psychology behind brand consideration. Learn how different brain areas shape the way customers consider brands. Read this for ideas on reconsidering consideration.
Meet Instinctive Izzy – The warrior deep down in your soul
July 7, 2026
We introduce you to Instinctive Izzy. Learn what the instinctive part of your brain does for you. Read this to learn when and how to lean on your instincts.
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