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behavioural science

Articles and guides which refer to behavioural science. This is an area of psychology often used by marketers to understand why people make the decisions they do, and how to influence those decisions.

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Marketing evolution - revolution model - spectrum showing mouse problem in middle and evolution answer - better mousetrap - and revolution answer - a cat

Marketing evolution versus marketing revolution

Why read this? : We explore the differences between marketing evolution and marketing revolution approaches. Learn how a marketing evolution approach helps drive steady long-term growth. And how a revolution approach creates disruptive (but risky) breakthroughs.

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