Skip to content

behavioural science

Articles and guides which refer to behavioural science. This is an area of psychology often used by marketers to understand why people make the decisions they do, and how to influence those decisions.

Get in touch if you can’t find what you’re looking for …

An old pocket watch dangling hypnosis style in front of a leather chair with a speech bubble saying "Buy me..."

How to use behavioural science in marketing

Why read this? : Behavioural science gives you insight into why customers do what they do. We share how customer research, data and psychological insights help you understand customer decision-making. Read this to learn how

Read More »