The benefits of blogging for brands
August 3, 2023
Why read this? : We look at the brand benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And its role in connecting other brand activities.
awareness
Articles and guides which refer to awareness. An early stage in the brand adoption funnel, customers need to be aware of a product before they can consider and try it. Usually driven by advertising and media.
Get in touch if you can’t find what you’re looking for …
Read More »
Getting the most value out of influencers
July 12, 2023
Why read this? : We look at the marketing value of influencers. Learn how to identify and prioritise specific types of influencers, and where and when to use them. Read this to learn the value
How to use behavioural science in marketing
July 25, 2023
Why read this? : Behavioural science gives you insight into why customers do what they do. We share how customer research, data and psychological insights help you understand how customers make decisions. Read this to
Meeting the media sales team – make it awesome, not awful
June 27, 2023
Why read this? : We look at what happens when your media agency suggest a supplier’s media sales team pitch for your business. Learn when and why this happens, and how to prepare for the