Articles and guides which refer to awareness. An early stage in the brand adoption funnel, customers need to be aware of a product before they can consider and try it. Usually driven by advertising and media.
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Why read this? : We look at the benefits of blogging for building your brand. Learn which customer needs blogging can help you meet. We also show where blogging fits into your marketing plan and activities.
Why read this? : We look at the value of influencers in your marketing plan. Learn what makes an influencer a good influencer, and where and when they should fit into your plans. We also share examples
Why read this? : Behavioural science gives you insight into why customers do what they do. We share how customer research, data and psychological insights help you understand how customers make decisions. Read this to
Why read this? : Your media agency handles most interactions with media suppliers. But sometimes they recommend you ask the media sales team to pitch for your business. Learn what drives this and how you