Articles and guides which refer to awareness. An early stage in the brand adoption funnel, customers need to be aware of a product before they can consider and try it. Usually driven by advertising and media.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We explore the benefits of building remarkable brands. Learn why it’s better to have customers talk about you than not talk about you. Read this to learn 3 ways to make your brand more remarkable.
We explore why you should banish marketing buzzwords. Learn how they make you sound less clear, inclusive and original. Read this to learn the benefits of banishing marketing buzzwords to the back of beyond.
We explore how brand trial works. Learn what influences the brain to drive customers’ buying decisions. Read this so that more customers say “buy” than “bye-bye” to your brand.
We explore how brand awareness works in customers’ brains. Learn how to tailor your marketing activity to target the right brain areas. Read this to build smarter brand awareness.
We explore how to fix 9 common e-Commerce friction points. Learn from our obvious and non-obvious friction fixes. Read this to get fitter and faster at fixing friction points.
We explore bricks and clicks commercial planning. Learn the 3 key functional activities to plan before you talk to retailers. Read this to be better prepared for bricks and clicks commercial planning.
We explore the benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And how it supports other brand activities. Read this to learn the benefits blogging for brands.
We look at the marketing value of influencers. Learn how to identify, prioritise and work with different influencer types. Read this to learn the value of influencers in growing your brand.
We share ideas on how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Where it fits into the advertising process. And how to get more out of working with copywriters. Read this to improve how you give copywriting feedback.
Behavioural science helps you work out why customers do what they do. We explore how customer research, data and psychology give you insights into decision-making. Read this to learn how to use behavioural science in marketing at different stages of the brand choice funnel.
We explore what happens during a media sales team pitch. Learn why they happen, and how to prepare for them. Read this to make media sales team meetings more awesome and less awful.
We explore this year’s Christmas advertising from Coca-Cola, Myer and Pandora. Learn from these examples of how to check that adverts are clear, understandable, relevant, impactful and unique. Read this for ideas about how to crack Christmas advertising.
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