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Australia

All three-brains posts which carry Australia-specific content. This includes Australian advertisers and media channels. It also includes e-Commerce and traditional retailers, with specific references to Australian culture or life in Australia.

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A stag lying down in a field looking directly at the camera

Remember the value of storytelling

Why read this? : We look at the value of storytelling in advertising and marketing. Great stories draw customers in, and make your brand more engaging and enduring. Learn how that works with our example stories

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The word Google spelled out with blue, red and yellow M&Ms with a M&M bag and a laptop also in the image

Most searched on google today – finding ideas

Snapshot : A quick data dive into most searched on google today. We’ll look at how Google Trends gives marketers content ideas for digital and social media, based on trending search terms. Sports, celebrities, news and events dominate. But there’s always some random searches that

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Woman sticking up one middle finger to the camera - the non-verbal way of swearing

Swear words in advertising

Why read this? : There’s an upside and a downside to using swear words in advertising. Swear words tap into deep and relevant human emotions. Done well, they can make your brand feel relevant for

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