All three-brains posts which carry Australia-specific content. This includes Australian advertisers and media channels. It also includes e-Commerce and traditional retailers, with specific references to Australian culture or life in Australia.
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Why read this? E-Commerce alcohol sales have boomed as stuck-at-home customers get their booze delivered. That made us thirsty to explore this category. First, we look at why alcohol works so well in e-Commerce. Then,
Why read this? : You need a clear competitive strategy in e-Commerce to succeed. We review what Porter’s cost leadership, differentiation and focus strategies mean for online selling. Learn the pros and cons of each
Why read this? : You grow your business by finding and meeting customer needs. We review online marketing opportunities found in people’s needs for communication, social and productivity. Learn what these needs look like, and
Why read this? : We show how you can practice your advertising evaluation skills by analysing adverts from other categories. Learn how with our examples of bank advertising from Bankwest, Commbank and ANZ Bank. We try
Why read this? : Many brands use Christmas advertising to drive their year-end sales. We look at this year’s examples from Coca-Cola, Myer and Pandora. We apply advertising evaluation criteria to show how clear, understandable,
Why read this? : We look at the value of storytelling in advertising and marketing. Great stories draw customers in, and make your brand more engaging and enduring. Learn how that works with our example stories
Why read this? : We look at how your product pages have to work differently when you’re selling higher value items. Learn how brands in the television and car categories set up their search, technology
Why read this? : Travel and tourism’s been hit hard this year. We look at what Qantas and Tourism Australia are doing with their marketing to keep going. Learn the messages they’re putting out, and
Why read this? : Choosing a Print on Demand supplier can be tricky. We share the list we went through when we set up our online T-shirt store. Learn why we picked the platforms we did,
Why read this? : We share the results of our quick data dive into most searched on Google today. Learn how Google Trends gives you digital content ideas, based on trending search terms. See why topics like
Why read this? : We look at what’s involved in creating great product page content. Learn how to build on the basics of product name, information and images. We review examples of successful product pages in
Why read this? : You have a dilemma when it comes to using swear words in advertising. Swearing runs the risk of losing some customers by offending them. But it can also help your brand appeal