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All three-brains posts which carry Australia-specific content. This includes Australian advertisers and media channels. It also includes e-Commerce and traditional retailers, with specific references to Australian culture or life in Australia.

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A stag lying down in a field looking directly at the camera

Remember the value of storytelling

Why read this? : We look at the value of storytelling in marketing. Great stories draw customers in, and make your brand more engaging and memorable. Learn how from our example stories taken from categories

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Woman sticking up one middle finger to the camera - the non-verbal way of swearing

Swear words in advertising

Why read this? : There’s a hard choice to make about using swear words in advertising. You run the risk of offending and losing some customers. But for others, swearing feels normal and makes your

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