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All three-brains posts which carry Australia-specific content. This includes Australian advertisers and media channels. It also includes e-Commerce and traditional retailers, with specific references to Australian culture or life in Australia.

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A stag lying down in a field looking directly at the camera

Remember the value of storytelling

Why read this? : We explore the value of storytelling. Great stories draw customers in and bring your brand to life. Learn how from our example stories taken from categories like whisky, TV and travel.

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Woman sticking up one middle finger to the camera - the non-verbal way of swearing

Swear words in advertising

Why read this? : Using swear words in advertising creates a dilemma. You might offend and lose some customers. But you might gain others by making your brand sound more human. Read our guide to

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