All three-brains posts which carry Australia-specific content. This includes Australian advertisers and media channels. It also includes e-Commerce and traditional retailers, with specific references to Australian culture or life in Australia.
Get in touch if you can’t find what you’re looking for …
Why read this? : We share key lessons from the e-Commerce alcohol sales category. Learn why alcohol and e-Commerce make such a strong mix. Then, soak up the lessons from our CX and martech audits
Why read this? : You need a clear competitive strategy to succeed in e-Commerce. We explore what Porter’s cost leadership, differentiation and focus strategies mean for online selling. Plus, we share examples of each approach.
Why read this? : We look at online marketing opportunities in the areas of communications, social and productivity. Learn what kinds of services you can offer to help meet those needs. Read this for ideas
Why read this? : We show how you can analyse adverts from other categories to practice your advertising evaluation skills. Follow along as we look at bank advertising examples by Bankwest, Commbank and ANZ Bank.
Why read this? : Many brands use Christmas advertising to drive their year-end sales. We look at this year’s examples from Coca-Cola, Myer and Pandora. We apply advertising evaluation criteria to show how clear, understandable,
Why read this? : We look at the value of storytelling in marketing. Great stories draw customers in, and make your brand more engaging and memorable. Learn how from our example stories taken from categories
Why read this? : We look at how your product pages have to work differently when you’re selling higher value items. Learn how brands in the TV and car categories set up their search, technology
Why read this? : Travel and tourism’s been hit hard this year. We look at what Qantas and Tourism Australia are doing with their marketing to keep going. Learn the messages they’re putting out, and
Why read this? : We share highlights from our research when we were looking for a Print on Demand supplier. Learn why we picked the ones we did, and why other T-shirt suppliers weren’t such
Why read this? : We share the results of our quick dive into the most searched on Google today. Learn how Google Trends helps you find digital content ideas. And learn which topics dominate what
Why read this? : We explore different ways to improve your product page content. Learn from the examples we review in different online channels. Read this to learn more about what makes for successful product
Why read this? : There’s a hard choice to make about using swear words in advertising. You run the risk of offending and losing some customers. But for others, swearing feels normal and makes your