All three-brains posts which carry Australia-specific content. This includes Australian advertisers and media channels. It also includes e-Commerce and traditional retailers, with specific references to Australian culture or life in Australia.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We use Paul Rand’s logo evaluation criteria to learn from 5 of the world’s most famous logos. Be inspired by the thinking and stories behind stand-out logos from Nike, Apple, Starbucks, Mercedes and Qantas. Read this to learn more about the art of logo evaluation.
We explore the e-Commerce alcohol sales category. Learn why alcohol and e-Commerce is such a potent mix. Then, savour the lessons from our CX and martech audits of leading online alcohol sellers. Read this for selling ideas from the e-Commerce alcohol sales category.
You need a clear competitive strategy to succeed in e-Commerce. We explore what Porter’s cost leadership, differentiation and focus strategies mean for online selling, with examples of each approach. Read this to learn how to craft a clearer competitive strategy in e-Commerce.
We explore online marketing opportunities around communications, social and productivity. Learn what customers with those needs are looking for online. Read this for ideas on how to meet these customer needs more effectively.
We show how to build your advertising evaluation skills by analysing adverts from other categories. Follow along as we review bank advertising examples by Bankwest, CommBank and ANZ Bank. Read this for advertising evaluation ideas you can bank on.
We explore this year’s Christmas advertising from Coca-Cola, Myer and Pandora. Learn from these examples of how to check that adverts are clear, understandable, relevant, impactful and unique. Read this for ideas about how to crack Christmas advertising.
We explore the value of storytelling. Great stories engage customers and bring your brand to life. Learn how from our example stories taken from categories like whisky, TV and travel. Read this to learn the value of storytelling for your brand.
We explore how selling higher-value items affects your product pages. Learn the impact on search, technology and customer experience from our TV and car category examples. Read this for ideas on better ways to sell high ticket products online.
We explore what the travel and tourism industry is doing to keep their marketing going. Learn what Qantas and Tourism Australia are doing to keep customers engaged. Read this to learn how in terms of customer experience, travel and tourism are still surviving. Just.
We share notes from our search to find a Print on Demand supplier. Learn which companies were and weren’t a good fit. Read this for ideas on how to find a Print on Demand supplier.
We explore why the “curious and pick things up as you go” approach of the magpie works in e-Commerce. Learn from the examples we share from our first-ever D2C project. Read this to learn more about e-Commerce.
We share the results of our dive into the most searched on Google today. Learn how Google Trends helps you find digital content ideas. Plus, which topics dominate what we search for. Read this to learn how to use what’s most searched on Google today to make your content more topical.
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