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Australia

All three-brains posts which carry Australia-specific content. This includes Australian advertisers and media channels. It also includes e-Commerce and traditional retailers, with specific references to Australian culture or life in Australia.

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A stag lying down in a field looking directly at the camera

Remember the value of storytelling

Why read this? : We look at the value of storytelling in advertising and marketing. Great stories draw customers in, and make your brand more engaging and enduring. Learn how that works with our example stories

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Woman sticking up one middle finger to the camera - the non-verbal way of swearing

Swear words in advertising

Why read this? : You have a dilemma when it comes to using swear words in advertising. Swearing runs the risk of losing some customers by offending them. But it can also help your brand appeal

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