Articles and guides which reference the term audience – usually used in marketing, creativity and e-Commerce to focus on potential customers you need to connect with.
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Why read this? : We look at how storytelling works in market research. Learn how tools like story types and structure help you tell a more compelling research story. Read this for ideas on mastering the
Why read this? : We look at how to use storytelling in marketing. Learn why stories are such a powerful way to engage customers. Learn how they grab attention and build emotional connections. Read this