
Where to focus your marketing brain
We explore 6 key ideas which boost your marketing brain. Use our marketing BRAINS model to sharpen your marketing thinking. Read this to learn where to focus your marketing brain.
Articles and guides which refer to Audi, the car company, and specifically their marketing activities such as advertising and e-Commerce.
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We explore 6 key ideas which boost your marketing brain. Use our marketing BRAINS model to sharpen your marketing thinking. Read this to learn where to focus your marketing brain.

We explore how the Rossiter Percy grid helps you focus your copywriting style. Learn how this advertising planning model tightens your tone of voice delivery. Read this for examples of how to sharpen your copy with the Rossiter Percy grid.

We explore why brands matter. Learn from our examples how branding helps you charge more, get more space and connect better with customers. Read this to learn the long-term benefits of building brilliant brands.

We explore how selling higher-value items affects your product pages. Learn the impact on search, technology and customer experience from our TV and car category examples. Read this for ideas on better ways to sell high ticket products online.

We explore what brand logo design should do for you. Learn from our topical examples. Read this to learn how to introduce, identify and differentiate your brand logo.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
