Finding your brand’s tone of voice
April 12, 2023
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand identity. We also share an example tone of voice, and
approval
Articles and guides which refer to approval mechanisms in businesses. Usually related to either creative development or innovation and business cases.
Get in touch if you can’t find what you’re looking for …
Read More »
Planning for great advertising campaign ideas
May 19, 2023
Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies on
Where and when to use different colour systems
May 23, 2023
Why read this? : We look at the 5 different colour systems used in marketing design projects. Learn how each works, and where and when you use them. Read this to help make sure you’re
Beware of the idea killer
April 14, 2023
Why read this? : We look at how to spot an idea killer. Learn 10 common giveaways in what they say and do. We share examples of where they lurk, and how to get your
The 3 most common barriers to creative thinking
April 17, 2023
Why read this? : We share 3 of the most common barriers to creative thinking. Learn about the types of people who put up blockers to creativity, and how to get past them. Read this
How to give great creative feedback
April 24, 2023
Why read this? : We look at the challenges you face when giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to
How to improve marketing decision-making
February 17, 2023
Why read this? : We look at marketing decision-making. Learn the different approaches, roles and styles you can use to improve the way you make marketing decisions. Read this for ideas on how to make your
Creative approval – How to get creative work through your business
May 19, 2023
Why read this? : We look at how to get a balanced creative approval process. Learn how legal, brand, sales and reputation checks stop you going wrong. But, we also cover how you get approval on