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approval

Articles and guides which refer to approval mechanisms in businesses. Usually related to either creative development or innovation and business cases.

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Close up image of a man in a suit wiping away a tear and looking sad

Beware of the idea killer

Why read this? : We look at how to tell if someone’s an idea killer. Learn 10 common giveaways from what they say and do. We share examples of where they lurk, and how to get

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Woman standing in a poorly lit street at night. She is blowing into her hands which holds a light and some sort of illuminated confetti

How to give great creative feedback

Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback which keeps you on track against business objectives and creative benchmarks.

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