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approval

Articles and guides which refer to approval mechanisms in businesses. Usually related to either creative development or innovation and business cases.

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Close up image of a man in a suit wiping away a tear and looking sad

Beware of the idea killer

Why read this? : We look at how to spot an idea killer. Learn 10 common giveaways in what they say and do. We share examples of where they lurk, and how to get your

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Woman standing in a poorly lit street at night. She is blowing into her hands which holds a light and some sort of illuminated confetti

How to give great creative feedback

Why read this? : We look at the challenges of giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to learn how

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Wooden law gavel on a plain white background

How to improve marketing decision-making

Why read this? : We look at different approaches, roles and styles that help improve marketing decision-making. Learn how to ease frustration and make smarter, faster decisions. Read this for quick and easy ways to

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