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approval

Articles and guides which refer to approval mechanisms in businesses. Usually related to either creative development or innovation and business cases.

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Close up image of a man in a suit wiping away a tear and looking sad

Beware of the idea killer

Why read this? : An idea killer is someone who crushes your ideas. Learn how to spot them with our list of 10 common things they say and do. We share examples of where they strike,

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Woman standing in a poorly lit street at night. She is blowing into her hands which holds a light and some sort of illuminated confetti

How to give great creative feedback

Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback that keeps you on track against business objectives and creative benchmarks.

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Wooden law gavel on a plain white background

How to improve marketing decision-making

Why read this? : Success in marketing usually comes down to the decisions you make. But not many businesses think about how marketing decision-making works. Read this to learn about different approaches, roles and styles

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