Finding your brand’s tone of voice
August 3, 2023
Why read this? : We look at how you create and use your brand’s tone of voice to build your brand identity. Learn from our brand book example of a tone of voice in action.
approval teams
Articles and guides which refer to approval teams in businesses. Usually a committee of approvers who look at and approve either creative development or innovation and business cases.
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Beware of the idea killer
July 5, 2023
Why read this? : We look at how to spot an idea killer. Learn 10 common giveaways in what they say and do. We share examples of where they lurk, and how to get your
The 3 most common barriers to creative thinking
July 5, 2023
Why read this? : We share 3 of the most common barriers to creative thinking. Learn about the types of people who put up blockers to creativity, and how to get past them. Read this
How to improve marketing decision-making
June 28, 2023
Why read this? : We look at the different approaches, roles and styles you can use to improve marketing decision-making. Learn how to reduce the frustration and make smarter and faster decisions. Read this for
Creative approval – How to get creative work through your business
September 18, 2023
Why read this? : We look at how to build a balanced creative approval process. Learn which roles and checks you need to stop your creative going wrong, but still push creative boundaries. Read this