
Finding your brand’s tone of voice
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand identity. We also share an example tone of voice, and
Articles and guides which refer to approval teams in businesses. Usually a committee of approvers who look at and approve either creative development or innovation and business cases.
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Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand identity. We also share an example tone of voice, and
Why read this? : We look at how to tell if someone’s an idea killer. Learn 10 common giveaways from what they say and do. We share examples of where they lurk, and how to get
Why read this? : Creative thinking drives new ideas. But it’s often hard to get everyone on board. Some type of people create barriers to creative thinking and new ideas. We share examples of the 3
Why read this? : We look at how decision-making works in marketing. Learn the different approaches, roles and styles you can use to improve the way you make decisions. Read this for ideas on how to
Why read this? : You need a creative approval process, but it’s often hard to get work approved. We share the key legal, brand, budget and reputation areas where it stops you going wrong. Then, we