Beware of the idea killer
September 1, 2022
Why read this? : An idea killer is someone who crushes your ideas. Learn how to spot them with our list of 10 common things they say and do. We share examples of where they strike,
approval teams
Articles and guides which refer to approval teams in businesses. Usually a committee of approvers who look at and approve either creative development or innovation and business cases.
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The 3 most common barriers to creative thinking
August 30, 2022
Why read this? : Creativity helps you come up with new ideas. But you have to deal with certain types of people who put up barriers to creative thinking. We share examples of the 3
How to improve marketing decision-making
June 1, 2022
Why read this? : Success in marketing usually comes down to the decisions you make. But not many businesses think about how marketing decision-making works. Read this to learn about different approaches, roles and styles
Creative approval – How to get creative work through your business
June 15, 2022
Why read this? : The creative approval process helps you manage risks. We share how it helps prevent legal issues, brand inconsistency, budget overspend and threats to the company reputation. But the best creative projects