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approval teams

Articles and guides which refer to approval teams in businesses. Usually a committee of approvers who look at and approve either creative development or innovation and business cases.

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Beware of the idea killer

Why read this? : An idea killer is someone who crushes your ideas. Learn how to spot them with our list of 10 common things they say and do. We share examples of where they strike,

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How to improve marketing decision-making

Why read this? : Success in marketing usually comes down to the decisions you make. But not many businesses think about how marketing decision-making works. Read this to learn about different approaches, roles and styles

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