Creating a more creative culture
January 27, 2023
Why read this? : We share the 3 key areas which help you build a more creative culture in your business. Learn from our practical tips and examples how to manage people, leadership and your
Apple
Articles and guides which refer to Apple, makers of the iPhone, iPad and other digital and tech devices. They’re an interesting challenger brand who go heavy on design and creativity, which is why they crop up in our content.
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Finding your brand’s tone of voice
January 27, 2023
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand identity. We also share an example tone of voice, and
Planning for great advertising campaign ideas
January 27, 2023
Why read this? : We share the planning which goes into great advertising campaign ideas. Learn what drives the need for campaigns, and makes them different. We also look at when you talk about campaigns, and
Using the Ansoff matrix for innovation planning
January 27, 2023
Why read this? : The Ansoff matrix shows there’s 4 different ways to grow your business. Learn the pros and cons of each, with real-life examples. We also share a case study where a business
The pros and cons of early adopters
January 30, 2023
Why read this? : We share what’s good and bad about early adopters. Learn why they’re such an attractive segment for new products and services. But also why it takes a lot of work to keep
Be a challenger brand in 2022
January 30, 2023
Why read this? : We look at what it takes to be a strong challenger brand. Learn the 8 different ways you can set yourself apart from the market leader. We share examples of brands which
Find the best story types for your brand
October 14, 2022
Why read this? : You can tell your brand story better when you understand how different story types work. We share the 7 most common story types, and examples of brands who use them. Learn which
Be audacious for competitive advantage
December 7, 2022
Why read this? : We look at why taking risks helps you find a stronger competitive advantage. Learn why being audacious puts you ahead of competitors. We also examples with key lessons from the the offensive