Articles and guides which refer to Apple, makers of the iPhone, iPad and other digital and tech devices. They’re an interesting challenger brand who go heavy on design and creativity, which is why they crop up in our content.
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Why read this? : We look at the difference between what digital transformation should do, and what it actually does. Learn the real question which should drive transformation, and the real role of digital. Read
Why read this? : We look at the role of people management, leadership and environment in creating a more creative culture. Learn ways to set up your business in each of these areas to boost creativity.
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Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies on
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Why read this? : We share what’s good and bad about early adopters. Learn why they’re such an attractive segment for new products and services. But also why it takes a lot of work to keep
Why read this? : We look at what makes you a strong challenger brand. Learn the 8 different ways you can set yourself apart from the market leader. We share examples of brands which do
Why read this? : Understanding different story types helps you tell your brand story better. We share the 7 most common story types, and examples of brands who use them. Learn which story types best fit
Why read this? : We look at why taking risks helps you build a stronger competitive advantage. Learn from our examples why you have to be audacious to go on the offensive in marketing. Read