Articles and guides which refer to Apple, makers of the iPhone, iPad and other digital and tech devices. They’re an interesting challenger brand who go heavy on design and creativity, which is why they crop up in our content.
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Why read this? : We share branding lessons from 3 great marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key
Why read this? : We dig into digital transformation and explore why it’s past its sell-by date. Learn the real role digital should play for customers and in your business. Read this to learn why