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Articles and guides which refer to Apple, makers of the iPhone, iPad and other digital and tech devices. They’re an interesting challenger brand who go heavy on design and creativity, which is why they crop up in our content.

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challenger boxer making his way through a crowd towards a boxing ring

Be a challenger brand in 2022

Why read this? : Any brand that isn’t market leader is a challenger brand.  We cover 8 different ways you can be a stronger challenger. For example, learn why it’s important to break with the

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