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ansoff matrix

Articles and guides which reference the Ansoff Matrix. This model is used to identify opportunities for growth by looking at different combinations of new and existing for products and markets.

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Two post it notes - one with a light bulb sketch and one with 5Ws - why? what? who? where? when?

The 5Ws of idea generation

Why read this? : Idea generation is the process that supplies the ideas you need to fuel your business growth. Applying the 5Ws – why, what, who, where and when – can make that process

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