Articles and guides which reference the Ansoff Matrix. This model is used to identify opportunities for growth by looking at different combinations of new and existing for products and markets.
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Why read this? : We share how you find e-Commerce growth opportunities. Learn how to work out where growth will come from. Which customers and markets to go after. And how to decide where to position
Why read this? : The Ansoff matrix shows there’s 4 different ways to grow your business. Learn the pros and cons of each approach, with real-life examples. We also share a case study where a
Why read this? : Idea generation is the process that supplies the ideas you need to fuel your business growth. Applying the 5Ws – why, what, who, where and when – can make that process
Why read this? : We share 4 marketing innovation lessons to help you manage the process better. Learn why growth and ideas are important drivers of innovation. And learn why setting up the right systems and
Why read this? : We show how your marketing career follows a similar path to the Product Life Cycle. Learn the different challenges you face from starting out to reaching maturity and decline. We show