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ansoff matrix

Articles and guides which reference the Ansoff Matrix. This model is used to identify opportunities for growth by looking at different combinations of new and existing for products and markets.

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Small leaf growing in sandy earth

Sowing the seeds of e-Commerce growth

Why read this? : We explore how to look for e-Commerce growth opportunities. Learn which strategies work best for different sources of growth. We share how to identify your ideal customers, and how to position yourself

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Two post it notes - one with a light bulb sketch and one with 5Ws - why? what? who? where? when?

The 5Ws of idea generation

Why read this? : We look at different questions you can ask to improve your idea generation process. Learn how asking why, what, who, where and when helps you come up with better ideas. Read

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Life cycle of a marketer - from assistant brand manager to chief marketing officer

The life cycle of marketing career development

Why read this? : We explore the similarities between marketing career development and the Product Life Cycle. Learn how your impact, expertise, enthusiasm and bullshit tolerance evolve over the course of your marketing career. Read this

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