Articles and guides which reference the Ansoff Matrix. This model is used to identify opportunities for growth by looking at different combinations of new and existing for products and markets.
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Why read this? : We explore how to look for e-Commerce growth opportunities. Learn which strategies work best for different sources of growth. We share how to identify your ideal customers, and how to position yourself
Why read this? : The Ansoff matrix shows there’s 4 different ways to grow your business. Learn the pros and cons of each, with real-life examples. We also share a case study where a business
Why read this? : Idea generation is the process which supplies the ideas that fuel your business growth. We show how you can improve that process by applying the 5W questions. Why, what, who, where and
Why read this? : We share key marketing innovation lessons to help you better manage how you innovate. Learn why growth and ideas are important drivers of innovation. And learn why setting up the right systems
Why read this? : We show how your marketing career follows a similar path to the Product Life Cycle. Learn the different challenges you face from starting out to reaching maturity and decline. We show