
Managing bias in market research
Why read this? : We explore how to handle bias in market research. Learn who and what causes bias, and how to reduce its impact on research. Read this to learn how to manage bias
Articles and guides which refer to the idea of anchoring bias. This is where the first piece of data you see skews your thinking on the data that follows.
With a focus on how it impacts on marketing, creative and e-Commerce activities.
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Why read this? : We explore how to handle bias in market research. Learn who and what causes bias, and how to reduce its impact on research. Read this to learn how to manage bias