Managing bias in market research
March 28, 2023
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
anchoring bias
Articles and guides which refer to the idea of anchoring bias. This is where the first piece of data you see skews your thinking on the data that follows.
With a focus on how it impacts on marketing, creative and e-Commerce activities.
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