Managing bias in market research
January 27, 2023
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
analytics
Articles and guides which refer to the process of analytics. With a focus on how to use it for marketing, creative and e-Commerce.
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Using your e-Commerce dashboard to improve performance
January 27, 2023
Why read this? : Your e-Commerce dashboard helps you track your online sales performance. We share how to set one up and how to use it. Learn how to store, analyse and share the data.
What type of agency does your marketing need?
January 27, 2023
Why read this? : Using a marketing agency gives you access to extra skills and resources. But how do you work out which type of agency you need? We share the differences between generalist and specialist
How to organise your marketing data plan
January 27, 2023
Why read this? : Organising your marketing data helps you make faster and better decisions. We share how to define your data needs, and identify your sources of data. Learn how to use different types of
The benefits of your website in digital marketing
January 30, 2023
Why read this? : We look at the benefits of your website in your digital marketing plan. Learn how it helps you hit key objectives like reach, engagement and sales. We also look at the systems,
How to do an e-Commerce forecast
January 30, 2023
Why read this? : Your e-Commerce forecast predicts how much you’ll sell online. We share different ways to set it up, and show how it impacts your marketing, supply and finance plans. Learn how to
Cheers! Let’s drink to e-Commerce alcohol sales
January 30, 2023
Why read this? E-Commerce alcohol sales have boomed as stuck-at-home customers get their booze delivered. That made us thirsty to explore this category. First, we look at why alcohol works so well in e-Commerce. Then,
E-Commerce capability – 12 ways to drive success
January 30, 2023
Why read this? : Setting-up a successful e-Commerce business takes a mix of different skills, processes and systems. We share 12 different areas of e-Commerce capability you’ll need. Learn what supports each step of the
The 3 biggest martech challenges and how to overcome them
January 30, 2023
Why Read This? : The last 10 years has seen a rapid growth in marketing technology suppliers. Martech creates exciting new ways to connect with customers, but also changes how you do marketing. That can be a
Product pages and selling high ticket products online
January 31, 2023
Why read this? : We look at how your product pages have to work differently when you’re selling higher value items. Learn how brands in the television and car categories set up their search, technology
Add digital marketing benefits to your marketing playlist
January 31, 2023
Why read this? : Digital marketing offers many benefits. We look at the functional and emotional benefits it gives to customers. Learn how to use these to make your brand offer more relevant online. Read this
The target audience for market research marketing
January 31, 2023
Why read this? : We look at how well market research meets the needs of its marketing target audience. Learn from our keyword research what people want to know about market research. And learn from our experiences