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analytics

Articles and guides which refer to the process of analytics. With a focus on how to use it for marketing, creative and e-Commerce.

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Where to focus your marketing brain

Why read this? : We explore 6 key ideas which boost your marketing brain. Use our marketing BRAINS model to sharpen your marketing thinking. Read this to learn where to focus your marketing brain. It’s

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How to do an e-Commerce forecast

Why read this? : We explore how to source and analyse data to make your e-Commerce forecast more accurate. Learn the impact forecast accuracy has on your marketing, supply and finance plans. Plus, we share

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