Managing bias in market research
July 12, 2023
Why read this? : We look at different ways of managing bias in market research. Learn who and what causes it, and how to reduce its impact on different types of research. Read this to
analytics
Articles and guides which refer to the process of analytics. With a focus on how to use it for marketing, creative and e-Commerce.
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Using your e-Commerce dashboard to improve performance
July 17, 2023
Why read this? : We look at how to set up and use an e-Commerce dashboard. Learn different ways to store, analyse and share your online selling data. Plus, learn the types of decisions it
What type of agency does your marketing need?
September 14, 2023
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
How to organise your marketing data plan
July 18, 2023
Why read this? : We look at how organising your marketing data helps you make faster, better decisions. Learn how to scope your data needs and sources. Plus, we share practical examples of using marketing
The benefits of your website in digital marketing
September 14, 2023
Why read this? : We explore the business benefits that drive your website in digital marketing. Learn its role in hitting key objectives like reach, engagement and sales. We also review the systems, skills and
How to do an e-Commerce forecast
July 18, 2023
Why read this? : We explore how to source and analyse data to make your e-Commerce forecast more accurate. Learn the impact forecast accuracy has on your marketing, supply and finance plans. Plus, we walk
Cheers! Let’s drink to e-Commerce alcohol sales
September 15, 2023
Why read this? : We share key lessons from the e-Commerce alcohol sales category. Learn why alcohol and e-Commerce make such a strong mix. Then, soak up the lessons from our CX and martech audits
E-Commerce capability – 12 ways to drive success
June 26, 2023
Why read this? : We share 12 different e-Commerce capability areas covering skills, processes and systems you need to succeed at online selling. Learn what you need to support key e-Commerce activities from identifying the
The 3 biggest martech challenges and how to overcome them
September 18, 2023
Why Read This? : We explore how the growth in marketing technology has impacted marketing. Learn about the 3 biggest martech challenges you’ll face and how to overcome them. Read this to become more of
Product pages and selling high ticket products online
June 21, 2023
Why read this? : We look at how your product pages have to work differently when you’re selling higher value items. Learn how brands in the TV and car categories set up their search, technology
Add digital marketing benefits to your marketing playlist
September 22, 2023
Why read this? : We explore the functional and emotional benefits of digital marketing. Learn what going digital does to help you hook in customers and boost your brand. Read this to add digital marketing
The target audience for market research marketing
September 8, 2023
Why read this? : We look at how market research meets the needs of its target audience. Learn from our experiences where market researchers get it right, and where they don’t. Read this for ideas