Articles and guides which refer to the process of analytics. With a focus on how to use it for marketing, creative and e-Commerce.
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Why read this? : Your e-Commerce dashboard helps you track your online sales performance. We share how to set one up and how to use it. Learn how to store, analyse and share the data.
Why Read This? : The last 10 years has seen a rapid growth in marketing technology suppliers. Martech creates exciting new ways to connect with customers, but also changes how you do marketing. That can be a
Why read this? : We look at how your product pages have to work differently when you’re selling higher value items. Learn how brands in the television and car categories set up their search, technology
Why read this? : Digital marketing offers many benefits. We look at the functional and emotional benefits it gives to customers. Learn how to use these to make your brand offer more relevant online. Read this