Managing bias in market research
July 26, 2022
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
analytics
Articles and guides which refer to the process of analytics. With a focus on how to use it for marketing, creative and e-Commerce.
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Using your e-Commerce dashboard to improve performance
August 8, 2022
Why read this? : Your e-Commerce dashboard helps you track your online sales performance. We share how to set one up and how to use it. Learn how to store, analyse and share the data.
What type of agency does your marketing need?
September 21, 2022
Why read this? : Using a marketing agency gives you access to extra skills and resources. But how do you work out which type of agency you need? We share the differences between generalist and specialist
How to organise your marketing data plan
June 2, 2022
Why read this? : Organising your marketing data helps you make faster and better decisions. We share how to identify what you need and where to find it. Learn the different types of marketing data
The benefits of your website in digital marketing
September 5, 2022
Why read this? : We look at the role of your website in your digital marketing plan. Learn how it helps you hit key objectives like reach, engagement and sales. We also look at what systems,
How to do an e-Commerce forecast
August 8, 2022
Why read this? : Your e-Commerce forecast predicts how much you’ll sell online. We share different ways to set it up, and show how it impacts your marketing, supply and finance plans. Learn how to
Cheers! Let’s drink to e-Commerce alcohol sales
September 6, 2022
Why read this? E-Commerce alcohol sales have boomed as stuck-at-home customers get their booze delivered. That made us thirsty to explore this category. First, we look at why alcohol works so well in e-Commerce. Then,
E-Commerce capability – 12 ways to drive success
August 17, 2022
Why read this? : Setting-up a successful e-Commerce business takes a mix of different skills, processes and systems. We share 12 different areas of e-Commerce capability you’ll need. Learn what supports each step of the
The 3 biggest martech challenges and how to overcome them
August 17, 2022
Why Read This? : The last 10 years has seen a rapid growth in marketing technology suppliers. They bring exciting new ways to connect with customers, but they also mean changing how you do things. That’s
Product pages and selling high ticket products online
August 16, 2022
Snapshot : How much of a difference does it make to your product pages when you’re selling higher value items? In this article, we look at examples of selling televisions and cars to learn about the differences
Add digital marketing benefits to your marketing playlist
August 31, 2022
Why read this? : Digital marketing comes with many benefits. We share how to apply these to key marketing jobs to be done. Learn what functional and emotional benefits digital marketing offers, and how they
The target audience for market research marketing
September 9, 2022
Why read this? : We look at how well market research meets the needs of its marketing target audience. Learn from how keyword research what people want to know about market research. And learn from our experiences