Articles and guides which refer to the process of analytics. With a focus on how to use it for marketing, creative and e-Commerce.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We explore why you should banish marketing buzzwords. Learn how they make you sound less clear, inclusive and original. Read this to learn the benefits of banishing marketing buzzwords to the back of beyond.
We explore 6 key ideas which boost your marketing brain. Use our marketing BRAINS model to sharpen your marketing thinking. Read this to learn where to focus your marketing brain.
We explore the challenge of bias in market research. Learn who and what causes it, and how to reduce its impact. Read this to learn how to deal with bias in market research.
We look at how to manage an e-Commerce dashboard. Learn how to store, analyse and share your online selling data. Plus, learn the decisions it drives with our case study example. Read this to learn how to use your e-Commerce dashboard to improve performance.
We explore how to work out which type of marketing agency you need. Learn how generalist and specialist agencies differ. And which expertise areas usually need agency support. Read this to help decide the type of agency you need.
We show how organising your marketing data leads to faster, better decisions. Learn how to scope your data needs and sources. Plus, practical examples of marketing data improving decision-making. Read this to get more out of your marketing data.
We explore the benefits of your website in digital marketing. Learn how it supports reach, engagement and sales. We also review the systems, skills and resources you need to run it. Read this to learn how to make your website work harder for you.
We explore how data analysis improves your e-Commerce forecast’s accuracy. Learn the impact on your marketing, supply and finance plans. Plus, we share an example from our first-ever D2C forecast. Read this to refine your e-Commerce forecast.
We explore the e-Commerce alcohol sales category. Learn why alcohol and e-Commerce is such a potent mix. Then, savour the lessons from our CX and martech audits of leading online alcohol sellers. Read this for selling ideas from the e-Commerce alcohol sales category.
We explore 12 e-Commerce capability areas covering skills, processes and systems. Learn how these support the whole process from identifying opportunities to creating selling experiences. Read this to learn how to build your e-Commerce capability plan.
We explore the impact of the growth in marketing technology. Learn how to overcome the 3 biggest martech challenges you’ll face. Read this to become more of a martech master and less of a martech martyr.
We explore how different approaches, roles, and styles affect marketing decision-making. Learn how to ease frustration and make smarter, faster decisions. Read this for ideas on how to master marketing decision-making.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
