Article and guides which refer to the process of analysis. Looking at data and making sense of it to help make better decisions.
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Why read this? : We go through a SWOT example to show what to look for in a well-written SWOT. Learn how reviewing your strengths, weaknesses, opportunities and threats helps you organise your marketing thinking.
Why read this? : We look at how to set up and use an e-Commerce dashboard. Learn different ways to store, analyse and share your online selling data. Plus, learn the types of decisions it
Why read this? : We look at how organising your marketing data helps you make faster, better decisions. Learn how to scope your data needs and sources. Plus, we share practical examples of using marketing
Why read this? : We explore the business benefits that drive your website in digital marketing. Learn its role in hitting key objectives like reach, engagement and sales. We also review the systems, skills and
Why read this? : We go line by line through our first online store profit and loss. Learn the key financial measures you should track when selling online. Read this to help inform the assumptions
Why read this? : We explore how to source and analyse data to make your e-Commerce forecast more accurate. Learn the impact forecast accuracy has on your marketing, supply and finance plans. Plus, we walk
Why read this? : The benefits of subscription models aren’t always obvious. We look at how different models offer different benefits like value, convenience and discovery. Learn what delivering these benefits means for your brand
Why read this? : Your e-Commerce customer service system supports your selling experience. Learn how having the right team, systems and processes keeps customers happy and coming back for more. We share the different points
Why read this? : We share key lessons from the e-Commerce alcohol sales category. Learn why alcohol and e-Commerce make such a strong mix. Then, soak up the lessons from our CX and martech audits
Why read this? : We go through the key steps in the segmentation research process. Learn how researching customer segments makes your marketing plans more targeted and impactful. Read this to learn how to make
Why read this? : We share 12 different e-Commerce capability areas covering skills, processes and systems you need to succeed at online selling. Learn what you need to support key e-Commerce activities from identifying the
Why read this? : We look at the different approaches, roles and styles you can use to improve marketing decision-making. Learn how to reduce the frustration and make smarter and faster decisions. Read this for