Article and guides which refer to the process of analysis. Looking at data and making sense of it to help make better decisions.
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Why read this? : We go through a SWOT example to show what makes a good SWOT stand out from a bad one. Learn how reviewing your strengths, weaknesses, opportunities and threats helps you make
Why read this? : Your e-Commerce dashboard helps you track your online sales performance. We share how to set one up and how to use it. Learn how to store, analyse and share the data.
Why read this? : Organising your marketing data helps you make faster and better decisions. We share how to define your data needs, and identify your sources of data. Learn how to use different types of
Why read this? : We look at the benefits of your website in your digital marketing plan. Learn how it helps you hit key objectives like reach, engagement and sales. We also look at the systems,
Why read this? : Your profit and loss helps you track your online store’s finances. We go through this key financial report step by step and share an example from our first ever store. Read
Why read this? : Your e-Commerce forecast predicts how much you’ll sell online. We share different ways to set it up, and show how it impacts your marketing, supply and finance plans. Learn how to
Why read this? : The benefits of subscription models for customers and brands aren’t always obvious. We share how different subscription models deliver different benefits like value, convenience and discovery. And then we show what delivering
Why read this? : Your e-Commerce customer service system is a key part of your overall experience. We share how having the right team, systems and processes keeps customers happy and coming back for more.
Why read this? E-Commerce alcohol sales have boomed as stuck-at-home customers get their booze delivered. That made us thirsty to explore this category. First, we look at why alcohol works so well in e-Commerce. Then,
Why read this? : We go through the key steps in the segmentation research process. This process helps you divide customers into groups who have similar needs. Learn why these segments matter. And learn how and
Why read this? : Setting-up a successful e-Commerce business takes a mix of different skills, processes and systems. We share 12 different areas of e-Commerce capability you’ll need. Learn what supports each step of the
Why read this? : We look at how decision-making works in marketing. Learn the different approaches, roles and styles you can use to improve the way you make decisions. Read this for ideas on how to