How to get past a fear of creativity
January 27, 2023
Why read this? : We look at where fear of creativity comes from, and the impact it has on new ideas. Then, we show why fear isn’t necessarily a bad thing. Learn how finding the
amygdala
Articles and guides which refer to the amygdala. Part of the brain’s limbic system, it helps detect threats and triggers negative emotional reactions like fear and anxiety.
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5 thoughts about thinking for the New Year
January 27, 2023
Why read this? : We share 5 top-of-mind thoughts about thinking as we go into 2023. Learn how to smarten up your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark
How to use emotions in creative work
January 27, 2023
Why read this? : Creative work which stirs the emotions stands out more. It’s easier to remember. We share how emotions work in different parts of the brain’s limbic system. And what that means for
Creative evaluation – 3 key questions to keep you on the right track
November 17, 2022
Why read this? : Creative evaluation can be tricky. We look at the challenges you face getting creative work through a business. Learn how to best deal with disagreements and different points of view. Read this
Marketing innovation lessons – great idea, tougher reality
November 14, 2022
Why read this? : We share key marketing innovation lessons to help you better manage how you innovate. Learn why growth and ideas are important drivers of innovation. And learn why setting up the right systems