The unexpected power of marketing surprise
September 16, 2026
We explore the unexpected power of surprise in marketing. Learn how surprise boosts your brand and how to find its sweet spot. Read this for ideas about marketing surprise.
amygdala
Articles and guides which refer to the amygdala. Part of the brain’s limbic system, it helps detect threats and triggers negative emotional reactions like fear and anxiety.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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The learning organisation is easier said than done
September 4, 2026
We explore what it means to be a learning organisation. Learn why it’s easier said than done. Read this for quick and easy ideas on becoming a better learning organisation.
A cleverer consideration of brand consideration
September 15, 2026
We explore the psychology behind brand consideration. Learn how different brain areas shape the way customers consider brands. Read this for ideas on reconsidering consideration.
Brand awareness – what did you have in mind?
August 25, 2026
We explore how brand awareness works in customers’ brains. Learn how to tailor your marketing activity to target the right brain areas. Read this to build smarter brand awareness.
Meet Emotional Eddy – The artist who makes life worth living
September 16, 2026
We introduce you to Emotional Eddy. Learn what the emotional part of your brain does for you. Read this to learn how and when you stir your emotions.
Three-Brains most popular lessons from 2023
September 4, 2026
We share our most popular lessons from 2023. Learn which of our marketing, creative and e-Commerce articles drove the most interest. Read this to kickstart your thinking about how to grow in 2024.
How to get past a fear of creativity
September 11, 2026
We explore how a fear of creativity inhibits new ideas. Learn ways to deal with this, and why fear isn’t always a bad thing. We show why the right level of fear helps drive action. Read this to learn how to get past a fear of creativity.
5 thoughts about thinking for the New Year
September 11, 2026
We share 5 top-of-mind thoughts about thinking for the New Year. Learn how to sharpen your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark new thoughts about thinking for the New Year.
How to use emotions in creative work
August 21, 2026
We explore how using emotions helps creative work stand out and be more memorable. Learn how emotions work in the brain’s limbic system, and what that means for decision-making, communication and design. Read this to learn how to use emotions to engage your audience.
Creative evaluation – 3 key questions to keep you on the right track
June 24, 2026
Creative evaluation is tricky. We look at the challenges you face getting creative work through a business. Learn how to deal with disagreements and different points of view. Read this to learn the questions to ask to keep your creative evaluation on track.
Marketing innovation lessons – great idea, tougher reality
June 25, 2026
We explore key innovation lessons which make the process more effective and efficient. Learn about growth focus, reward, and positively framing systems and teams. Read this for ideas on how to innovate your innovation process.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
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