How to get past a fear of creativity
April 4, 2023
Why read this? : We look at why many people have a fear of creativity, and how that inhibits new ideas. Learn how to work with this, and why fear isn’t always a bad thing. We
amygdala
Articles and guides which refer to the amygdala. Part of the brain’s limbic system, it helps detect threats and triggers negative emotional reactions like fear and anxiety.
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5 thoughts about thinking for the New Year
March 28, 2023
Why read this? : We share 5 top-of-mind thoughts about thinking as we go into 2023. Learn how to smarten up your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark
How to use emotions in creative work
May 19, 2023
Why read this? : Creative work which stirs the emotions stands out more. It’s easier to remember. We share how emotions work in different parts of the brain’s limbic system. And what that means for
Creative evaluation – 3 key questions to keep you on the right track
March 21, 2023
Why read this? : Creative evaluation can be tricky. We look at the challenges you face getting creative work through a business. Learn how to best deal with disagreements and different points of view. Read this
Marketing innovation lessons – great idea, tougher reality
March 30, 2023
Why read this? : We share key innovation lessons that’ll help you find and implement new ideas to grow your business. Learn the importance of having a growth focus. Learn what dopamine has to do with