How to get past a fear of creativity
December 6, 2023
Why read this? : We look at how a fear of creativity inhibits new ideas. Learn ways to deal with this, and why fear isn’t always a bad thing. We show why the right level
amygdala
Articles and guides which refer to the amygdala. Part of the brain’s limbic system, it helps detect threats and triggers negative emotional reactions like fear and anxiety.
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5 thoughts about thinking for the New Year
November 3, 2023
Why read this? : We share 5 top-of-mind thoughts about thinking as we go into 2023. Learn how to sharpen your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark new
How to use emotions in creative work
September 14, 2023
Why read this? : We explore how creative work which stirs the emotions stands out more and is easier to remember. Learn how emotions work in the brain’s limbic system, and what that means for
Creative evaluation – 3 key questions to keep you on the right track
August 16, 2023
Why read this? : Creative evaluation can be tricky. We look at the challenges you face getting creative work through a business. Learn how to deal with disagreements and different points of view. Read this
Marketing innovation lessons – great idea, tougher reality
November 21, 2023
Why read this? : We share innovation lessons which make launching new ideas less hard work. Learn the value of having a growth focus and dopamine’s role in innovation. Plus, different ways to set up