How to use emotions in creative work
June 21, 2022
Why read this? : Creative work that stirs the emotions stands out more and is easier to remember. We share how emotions work in different parts of the brain’s limbic system and what that means
amygdala
Articles and guides which refer to the amygdala. Part of the brain’s limbic system, it helps detect threats and triggers negative emotional reactions like fear and anxiety.
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Creative evaluation – 3 key questions to keep you on the right track
July 7, 2022
Why read this? : Creative work often divides opinions. That can make it hard to manage through a business. We share some of the key challenges you face with creative evaluation. Learn how to deal
Marketing innovation lessons – great idea, tougher reality
July 22, 2022
Why read this? : We share 4 marketing innovation lessons to help you manage the process better. Learn why growth and ideas are important drivers of innovation. And learn why setting up the right systems and