How to drive traffic to an e-Commerce site
May 10, 2023
Why read this? : We share the 5 key actions which help you drive traffic to an e-Commerce site. Learn this process to pull in high potential customers to your store. Read this for ideas
Amazon
All three-brains posts which relate to Amazon, and the role of Amazon in your e-Commerce strategy. This includes online selling services from Amazon, as well as their customer experience and strategy.
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Are marketplaces a good e-Commerce option for you?
May 26, 2023
Why read this? : We look at the role marketplaces play in e-Commerce channel planning. Learn what they have to offer, and the pros and cons of key players like Gumtree, eBay and Etsy. Read
Customer feedback – listen up or lose out
March 13, 2023
Why read this? : We look at why it’s important to not just ask for customer feedback, but also to act on it. Learn how to turn customer feedback into positive actions on your brand. Read
The benefits of subscription models for customers and brands
May 1, 2023
Why read this? : The benefits of subscription models aren’t always obvious. We look at how different models offer different benefits like value, convenience and discovery. Learn what delivering these benefit means for your brand
Your three choices of competitive strategy in e-Commerce
May 2, 2023
Why read this? : You need a clear competitive strategy in e-Commerce to succeed. We review what Porter’s cost leadership, differentiation and focus strategies mean for online selling. Learn the pros and cons of each
Creative approval – How to get creative work through your business
May 19, 2023
Why read this? : We look at how to get a balanced creative approval process. Learn how legal, brand, sales and reputation checks stop you going wrong. But, we also cover how you get approval on
E-Commerce positioning – a perfect place for marketing and e-Commerce to connect
April 26, 2023
Why read this? : Your e-Commerce positioning defines which shoppers you go after and how you’ll persuade them to buy. We share how you create a positioning map and statement. Learn from our examples of
How to tell how good your e-Commerce expert actually is
May 10, 2023
Why read this? : We share which skills to look for in an e-Commerce expert. Learn why customer focus, connectivity and an action focus are so important. Plus, what red flags suggest an e-Commerce expert
What e-Commerce 2020 has taught us
May 8, 2023
Why read this? : There’s been lots going on with e-Commerce in 2020. It’s been a big year for online selling. We pause to reflect on the lessons we’ve learned over the past 12 months.
Most searched on google today – finding ideas
May 9, 2023
Why read this? : We share the results of our quick dive into the most searched on Google today. Learn how Google Trends helps you find digital content ideas. And learn which topics dominate what
E-commerce product information management. Not cool.
May 26, 2023
Why read this? : We look at the role of product information management systems in e-Commerce. Learn how to use them to get the right information in front of online shoppers. We share examples from big
What makes for successful product page content?
May 5, 2023
Why read this? : It’s important to get the basics of product page content right. But once you’ve done the product name, information and images, what’s next? We explore this by looking at product page