All three-brains posts which relate to Amazon, and the role of Amazon in your e-Commerce strategy. This includes online selling services from Amazon, as well as their customer experience and strategy.
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Why read this? : Marketplaces are a quick and easy way to start selling online. We review the main options, and what they have to offer. Learn what the likes of Gumtree, eBay, Etsy and
Why read this? : There’s a big difference between asking for customer feedback and doing something about it. We show how to gather customer feedback, and what you should be doing about it. Learn how
Why read this? : Subscription models bring benefits for both customers and brands, but they can be complex. We share how different models deliver customer benefits like value, convenience and discovery. Learn what it takes
Why read this? : You need a clear competitive strategy in e-Commerce to succeed. We review what Porter’s cost leadership, differentiation and focus strategies mean for online selling. Learn the pros and cons of each
Why read this? : You need a creative approval process, but it’s often hard to get work approved. We share the key legal, brand, budget and reputation areas where it stops you going wrong. Then, we
Why read this? : Your e-Commerce positioning defines which shoppers you go after and how you’ll persuade them to buy. We share how you create a positioning map and statement. Learn from our examples of
Why read this? : It’s easy to claim you’re an e-Commerce expert, but much harder to prove it. It’s still a relatively new skill. This week, we share the key skills that real e-Commerce experts bring.
Why read this? : There’s been lots going on with e-Commerce in 2020. It’s been a big year for online selling. We pause to reflect on what lessons we’ve learned over the last year. Read
Snapshot : A quick data dive into most searched on google today. We’ll look at how Google Trends gives marketers content ideas for digital and social media, based on trending search terms. Sports, celebrities, news and events dominate. But there’s always some random searches that
Why read this? : We look at the role of product information management systems in e-Commerce. Learn how to use them to get the right information in front of online shoppers. We share examples from big
Why read this? : We look at what’s involved in creating great product page content. Learn how to build on the basics of product name, information and images. We review examples of successful product pages in
Why read this? : E-Commerce has boomed during Covid-19. But long term success still depends on knowing what do online shoppers want. We share why and how to build convenience, range and price into your