To tell or not to tell your brand origin story
October 27, 2023
Why read this? : We explore the impact of telling your brand origin story. Learn when sharing it really works, when it kinda works and when it doesn’t. Read this to learn the role of
Amazon
All three-brains posts which relate to Amazon, and the role of Amazon in your e-Commerce strategy. This includes online selling services from Amazon, as well as their customer experience and strategy.
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Reviewing product page examples for e-Commerce content ideas
September 5, 2023
Why read this? : We explore content ideas from 3 different e-Commerce product page examples. Learn the types of images and information other brands use to increase conversions. Read this to stimulate content ideas for
How to drive traffic to an e-Commerce site
November 2, 2023
Why read this? : We share 5 key actions which help you drive traffic to an e-Commerce site. Follow these steps to pull in more high-potential customers to your store. Read this for ideas on
Are marketplaces a good e-Commerce option for you?
September 12, 2023
Why read this? : We look at the role marketplaces play in e-Commerce channel planning. Learn the pros and cons of key players like Gumtree, eBay and Etsy. Read this to work out if marketplaces
Customer feedback – listen up or lose out
November 14, 2023
Why read this? : We explore the value of asking for and acting on customer feedback. Learn how customer feedback strengthens your brand. Read this to learn how to listen to customers. We value your
The benefits of subscription models for customers and brands
September 13, 2023
Why read this? : The benefits of subscription models aren’t always obvious. We look at how different models offer different benefits like value, convenience and discovery. Learn what delivering these benefits means for your brand
Your three choices of competitive strategy in e-Commerce
September 14, 2023
Why read this? : You need a clear competitive strategy to succeed in e-Commerce. We explore what Porter’s cost leadership, differentiation and focus strategies mean for online selling. Plus, we share examples of each approach.
Creative approval – How to get creative work through your business
September 18, 2023
Why read this? : We look at how to build a balanced creative approval process. Learn which roles and checks you need to stop your creative going wrong, but still push creative boundaries. Read this
E-Commerce positioning – a perfect place for marketing and e-Commerce to connect
August 16, 2023
Why read this? : Your e-Commerce positioning defines which shoppers you go after and how you’ll persuade them to buy. We share how you create a positioning map and statement. Learn from our examples of
How to tell how good your e-Commerce expert actually is
September 15, 2023
Why read this? : We explore why customer focus, connectivity and a focus on action are the signs of true e-Commerce expertise. Plus, learn what red flags to look out for when looking for an
What e-Commerce 2020 has taught us
September 26, 2023
Why read this? : We look at what’s been a big year for e-Commerce in 2020. Learn the lessons we’ve gathered over the past 12 months. Read this for 5 big lessons on how to
Most searched on google today – finding ideas
September 26, 2023
Why read this? : We share the results of our quick dive into the most searched on Google today. Learn how Google Trends helps you find digital content ideas. And learn which topics dominate what