All three-brains posts which relate to Amazon, and the role of Amazon in your e-Commerce strategy. This includes online selling services from Amazon, as well as their customer experience and strategy.
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Why read this? : Marketplaces are a quick and easy way to start selling online. We review the main options, and what they have to offer. Learn what the likes of Gumtree, eBay, Etsy and
Why read this? : There’s a big difference between asking for customer feedback and doing something about it. We show how to gather customer feedback, and what you should be doing about it. Learn how
Why read this? : Subscription models bring benefits for both customers and brands, but they can be complex. We share how different models deliver customer benefits like value, convenience and discovery. Learn what it takes
Why read this? : You need a clear competitive strategy in e-Commerce to succeed. We review what Porter’s cost leadership, differentiation and focus strategies mean for online selling. Learn the pros and cons of each
Why read this? : The creative approval process helps you manage risks. We share how it helps prevent legal issues, brand inconsistency, budget overspend and threats to the company reputation. But the best creative projects
Why read this? : Your e-Commerce positioning defines which shoppers you go after and how you’ll persuade them to buy. We share how you create a positioning map and statement. Learn from our examples of
Why read this? It’s easy to claim you’re an e-Commerce expert, but much harder to prove it. It’s still a relatively new skill. This week, we share the key skills that real e-Commerce experts bring.
Why read this? : There’s been lots going on with e-Commerce in 2020. It’s been a big year for online selling. We pause to reflect on what lessons we’ve learned over the last year. Read
Snapshot : A quick data dive into most searched on google today. We’ll look at how Google Trends gives marketers content ideas for digital and social media, based on trending search terms. Sports, celebrities, news and events dominate. But there’s always some random searches that
Why read this? : Product information management systems are a vital but unglamorous part of e-Commerce. They help customers get the information they need to decide which products to buy. We share examples of how
Why read this? : You need good product page content to drive online sales. We share what that looks like by reviewing how Coca-Cola appears in different online channels. Learn how to improve your product
Snapshot : We’ve heard a lot of noise about the e-Commerce opportunity during the COVID-19 crisis. As normality slowly returns, you should be asking what do online shoppers want from e-Commerce. Here, we look at