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alchemy

Articles and guides which reference to the book on advertising by Rory Sutherland called Alchemy, which looks at less formal approach to marketing thinking.

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A neon on a white wall saying we are all made of stories

How to use storytelling in marketing

Why read this? : We look at how lessons from storytelling can improve the impact of your marketing communications. Learn why stories are such an effective way to communicate, and what that means for marketing. And

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