Articles and guides which refer to the agency way of working. This is the process where you work with a marketing agency and work on the relationship to develop better connections with the agency team.
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Why read this? : We look at how you can use marketing animation to communicate with customers. Learn when it’s most often used, and how you go about creating it. Read this for ideas on
Why read this? : We look at how you create and use your brand’s tone of voice to build your brand identity. Learn from our brand book example of a tone of voice in action.
Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies
Why read this? : We explore what an e-Commerce agency can do to support you. Learn about their services across strategy, planning and customer activation. We also cover the value of an interagency approach to
Why read this? : We explore how to maximise the value you get from your media agency. Learn the services they should offer, the objectives you should set, and what makes the best agencies stand
Why read this? : We share ideas on how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Learn where it fits into the advertising process. And learn how to get
Why read this? : We explore how to handle bias in market research. Learn who and what causes bias, and how to reduce its impact on research. Read this to learn how to manage bias
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Why read this? : We look at the challenges of giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to learn how
Why read this? : We explore different options for quick and easy copywriting. Learn when and how to manage copy in-house or via a freelancer. Read this for quick and easy tips for quick and
Why read this? : We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take.
Why read this? : We look at what happens when your media agency suggests a supplier’s media sales team pitch for your business. Learn when and why this happens, and how to prepare for the