Articles and guides which refer to the agency relationship. This is the process where you work with a marketing agency and set ways of working to develop better connections with the agency team.
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Why read this? : We look at the different ways an e-Commerce agency can support you. Learn about the services they offer, from strategy and planning to customer activation. We also cover the value of using
Why read this? : Your media agency handles the biggest part of your marketing budget. We share how to maximise the value you get from them. Learn what services your media agency should offer. What objectives
Why read this? : We share ideas on how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Learn where it fits into the advertising process. And learn how to get
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Why read this? : We look at the challenges of giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to learn how
Why read this? : We look at your options if you need quick and easy copywriting. Learn when and how to manage copy in-house or via a freelancer. Read this for quick and easy tips
Why read this? : We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take.
Why read this? : We go through the key steps in the segmentation research process. Learn how researching customer segments makes your marketing plans more targeted and impactful. Read this to learn how to make
Why read this? : We look at what happens when your media agency suggest a supplier’s media sales team pitch for your business. Learn when and why this happens, and how to prepare for the
Why read this? : We look at some of the more informal ways to do marketing agency evaluation. Learn what good agencies say and do, and the warning signs of a bad agency. Read this
Why read this? : We look at different ways to review advertising. Learn how these help you have better client-agency conversations as you develop your advertising ideas. Read this to learn how to improve your advertising
Why read this? : We look at the different types of agency and client people who attend the creative review meeting. Learn how to stop this ideas presentation meeting ending up as a car crash.