What to look for in an e-Commerce agency
September 23, 2022
Why read this? : We go through the types of services an e-Commerce agency can offer you. Learn how they can help you build a strategy and support your action plan. We also show how an
agency relationship
Articles and guides which refer to the agency relationship. This is the process where you work with a marketing agency and set ways of working to develop better connections with the agency team.
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Getting the most out of your media agency
August 22, 2022
Why read this? : The biggest part of your marketing budget will go through your media agency. We share how to get the most value out of working with them. Learn what services they should provide.
How to give good copywriting feedback
August 16, 2022
Why read this? : We share why copywriting feedback matters, and when and how to give it. Learn how copywriting helps deliver your business objectives. Learn where it fits into the advertising development process. And
What type of agency does your marketing need?
October 5, 2022
Why read this? : Using a marketing agency gives you access to extra skills and resources. But how do you work out which type of agency you need? We share the differences between generalist and specialist
How to give great creative feedback
August 19, 2022
Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback that keeps you on track against business objectives and creative benchmarks.
Quick and easy tips for quick and easy copywriting
September 2, 2022
Why read this? : Many businesses use their agencies to handle copywriting, but it’s not always the fastest or cheapest option. If you need it done quick, easy and cheap, there are other copywriting options. Read
A brief guide to writing briefs
August 19, 2022
Why read this? : Briefs are how you begin all your marketing activities. Getting them right influences how well your activities go. We share key principles that’ll help you get better at writing briefs. Why
Get the most out of segmentation research
June 22, 2022
Why read this? : Segmentation research helps you split the market up into groups of customers with similar needs. We share the key steps that make up the process. Learn how and where it fits
Meeting the media sales team – make it awesome, not awful
June 14, 2022
Why read this? : Your media agency handles most interactions with media suppliers. But sometimes they recommend you ask the media sales team to pitch for your business. Learn what drives this and how you
Marketing agency evaluation – some rules of thumb
September 21, 2022
Why read this? : Most businesses have a formal marketing agency evaluation process. But there’s also many informal ways to work out if your agency is right for you. We share examples of the differences between
How to evaluate advertising : Client – agency experiences
July 29, 2022
Why read this? : How to evaluate advertising is one of the most challenging questions in marketing. We share different models and checklists you can use to help you do it. Learn how academics and
Creative review – how to avoid a car crash
September 27, 2022
Why read this? : The creative review meeting is where agencies present their ideas to the client. We share the different types of people who attend and why they have such different views. Learn why